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Most moving company owners treat health insurance like a bill that shows up once a year. Jon Brooks treats it like a lever. Jon is the Director of Employee Benefits at Lifetime Insurance Services. He has spent years working directly with moving companies including Big League Movers in Memphis, helping owners turn what most people assume is an unavoidable rising cost into a strategic recruiting and retention tool. Last year, while most companies in the industry saw double digit increases, Steven Reed's renewal stayed flat. The year before that, Steven moved to covering 99 percent of his employees' health insurance. Jon did not call him crazy. He helped him build the strategy that made it work. On this Movified Wednesdays, host Mark Hirschi and co-host Steven Reed sit down with Jon for a deep dive on what most moving company owners are getting wrong about health insurance, how to actually negotiate your renewal, and why benefits might be the most underused recruiting tool in the entire industry. "Good insurance is not cheap. Cheap insurance is not good." Jon Brooks CHAPTERS 00:00 — Welcome back to Movified Wednesdays 03:14 — Introducing Jon Brooks, Director of Employee Benefits at Lifetime Insurance Services 05:00 — Why health insurance is an attraction and retention tool, not just a cost 07:00 — The most expensive mistake moving companies make with their benefits 09:00 — How Jon negotiated Big League Movers' 7 percent increase down to 1 percent 11:00 — The difference between an insurance broker and an actual advisor 13:00 — Red flags to watch for when vetting a broker or advisor 16:00 — The Keebler Elf Effect: how Jon's team structures client relationships 18:00 — Treating insurance as a lever instead of a bill: when should owners start thinking this way 22:00 — Why younger, healthier crews can actually help keep premiums manageable 24:00 — Case by case strategy: why no two moving companies need the same plan 26:00 — Steven shares the real story behind landing on the 99 percent plan 28:00 — How the 99 percent plan turned part time movers into full time hires 30:00 — Contribution strategies for smaller companies not ready for 99 percent 32:00 — One question every owner should ask their broker this year 34:00 — Dolly Dash begins 34:30 — One mistake companies make with benefits 35:00 — Warning signs a company is about to get hit with a big increase 36:30 — What should a mover with zero benefits build first 38:00 — How becoming a father changed how Jon cares for his clients 40:00 — Full wrap and action items: review your plan, ask better broker questions, stop auto renewing ──────────────────── SPONSORS 🎯 MOVIFIED NATION MASTERMIND The mastermind for serious moving company owners. Monthly calls, in-person events, and a network of operators who are scaling without burning out. → movifiednation.com/mastermind ❄️ SNOBALL Word of mouth marketing. Done for you. Get more customers from your happy customers through referrals, reputation assets, reviews, and video testimonials. → snoball.com ✉️ MOVINGLETTERS.AI EXCLUSIVE MOVIFIED LISTENER OFFER: Get 1,000 golden tickets in genuine handwritten letters plus trackable phone numbers, daily photo proof, premium design, and insider realtor data for 5 counties completely free. Your competition is searching for solutions like this right now. Do not let them find MovingLetters.ai first. → movingletters.ai 🔁 ROTATE DIGITAL Generate more revenue with your online assets. We help you take your digital assets that you already own, like your Google Business Profile, and use our 3 step process to get it optimized and visible to customers in your area who are ready to buy today. Get your FREE SEO audit. → rotatedigital.com 📱 SMART MOVING Most moving companies are stuck at 7% margins. SmartMoving is built to fix that. Our profitability platform turns your daily operations into a well-oiled machine that drives profit, not chaos. Thousands of movers are already using it to double their bottom line and get their lives back. 97% would recommend us to other movers. → smartmoving.com 💪 TITAN UP TRAINING A comprehensive program designed to enhance your skills in sales, mover skills, leadership, mindset, marketing, and more. → titanuptraining.com/homepage 🧑‍💼 READYROLES Virtual assistants trained for the moving industry. Steven Reed's company. They handle social media, payroll, scheduling, calendar, SOPs, and everything else that is keeping you from leading. → ReadyRoles.com ──────────────────── Jon Brooks. Director of Employee Benefits, Lifetime Insurance Services. 📧 [email protected] 📞 972-771-2622 📅 Movified Wednesdays. New episodes every Monday and Wednesday. 🌐 Join the Movified Nation Mastermind → movifiednation.com/mastermind 🔔 Subscribe for weekly conversations built for moving industry owners who are done playing small. Stay Movified. #business #mindset #growth #moving #homeservices #systems #podcast #businessgrowth #investing #groupinsurance

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