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Explore Who Decides What Makes Advertising Great? With Kevin Swanepoel, CEO of The One Club with 27,124 views, 2,017 likes, and 36 comments. Experience the impact of this video content that has captured audience attention.

If you’re a creative company looking to future-proof your business, book a free consultation call at https://koobriklabs.com/contact/ In this episode of Technically Creative, Orlando Wood sits down with Kevin Swanepoel, CEO of The One Club for Creativity and the steward of The One Show, one of the most respected creative awards in advertising. Every year the advertising industry produces an enormous amount of work — campaigns, films, brand experiences, social activations, and increasingly AI-driven creativity. But in a world where more work is being made than ever before, an important question remains: Who decides what great advertising actually is? For decades, The One Show has played a central role in answering that question. Known for its emphasis on craft and creative excellence, the awards — and the organization behind them — have helped shape the standards of American advertising while supporting the global creative community through mentorship, education, and initiatives like Creative Week in New York. In this conversation, Kevin shares how The One Club balances celebrating great work with nurturing the next generation of creatives, why awards still matter in an industry obsessed with change, and how the role of curation is becoming more important in a world of infinite content. 🎧 Orlando and Kevin explore: How creative awards shape the culture of an industry Why craft still matters in a world of infinite content The role of mentorship and education in creative careers How Creative Week brings the global advertising community together The challenge of curating great work in the age of AI Why celebrating creativity is still essential for the future of advertising 📍 Chapters [00:00] Kevin Swanepoel and The One Club [03:30] The role of awards in shaping creative culture [08:45] What makes The One Show unique [14:00] Creative Week and building community [20:10] The global expansion of The One Club [27:40] How AI is influencing advertising creativity [34:20] The responsibility of curating great work [41:10] The future of creative standards 🔗 Learn more about The One Club for Creativity https://www.oneclub.org/ 🔗 Visit KoobrikLabs https://www.koobriklabs.com 🔗 Connect with Orlando Wood https://www.linkedin.com/in/orlando-wood #TechnicallyCreative #AdvertisingIndustry #CreativeAwards #TheOneShow #CreativeWeek #AdvertisingCreativity #AIandCreativity #KoobrikLabs #OrlandoWood

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