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Why Instagram Completely Changed Its Mind

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Income Estimates for Why Instagram Completely Changed Its Mind

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About Why Instagram Completely Changed Its Mind

Explore Why Instagram Completely Changed Its Mind with 134,096 views, 1,547 likes, and 266 comments. Experience the impact of this video content that has captured audience attention.

Adam Mosseri, Head of Instagram, breaks down Instagram’s move into long form, horizontal video (“features”) and TV. We ask what changed since he last told us long form wasn’t a priority, and how creators will get discovered and paid. Then we get tactical on sends per reach, carousels and underused features, before digging into AI and the future of social media. 00:00 Intro 01:25 Instagram Announces Long Form Video 08:52 How will long form get monetized? 22:52 Why carousels are having a moment 25:08 Focused accounts vs. broad accounts 26:39 Most underrated features for creators 28:35 DMs, notes and instants 32:46 What Adam is watching on Instagram 33:56 How Instagram ranks content 36:12 Moving from short form to long form 39:35 Building a creator career on Instagram 41:56 How watch time affects ranking 44:03 What makes a great Instagram show 51:58 AI accounts on Instagram 59:36 AI agents and the future of social media 1:01:29 Why people are afraid of AI 1:08:05 Adam’s lessons as a creator

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