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Explore Don't Plant the Seed — How to Actually Interview Partner Alliance Leaders with 5,129 views, 273 likes, and 12 comments. Experience the impact of this video content that has captured audience attention.

How to Hire the Best AWS Partner Alliance Leaders | AWS Marketplace, GTM & Partnership Hiring Strategies Hiring the right Partner Alliance Leader can make or break your AWS Marketplace, cloud partnership, and go-to-market (GTM) strategy. But what actually separates exceptional partnership leaders from candidates with impressive resumes? In this episode of Beyond Co-Sell, hosts Andrew Morris (AWS Marketplace Expert & Author of ALIGNED) and Michael Musselman (Co-Founder of PCAN – Partner Cloud Alliance Network) reveal the proven hiring framework they use to identify candidates with the right mindset, leadership skills, business acumen, and coachability. Whether you’re building an AWS ISV, scaling your partner ecosystem, or hiring for strategic alliances, this episode is packed with practical insights that every technology leader should know. 🎯 What You’ll Learn ✅ Why hiring former AWS employees isn’t always the safest choice ✅ The difference between skill vs. will—and why curiosity, ownership, and drive matter more than experience ✅ Why companies ask candidates to build business plans during interviews ✅ The “Command of Your Business” interview question that uncovers true business builders ✅ Michael’s powerful self-recording coaching method for improving sales and communication ✅ Why every interview should provide value—even if the candidate isn’t hired ✅ How championship partnership teams are built through systems, not superstar hires 💡 This Episode Is Perfect For 🔹 AWS Marketplace Leaders 🔹 Partner Alliance Managers 🔹 Cloud Partnership Professionals 🔹 SaaS Founders 🔹 GTM Leaders 🔹 Channel Sales Teams 🔹 Partner Managers 🔹 Revenue Leaders 🔹 Hiring Managers 🔹 Technology Executives ⏱️ Chapters 00:00 — Hiring Ex-AWS: The Swiss Army Knife Problem 02:44 — Skill, Will, and the DNA You Can’t Teach 04:46 — The Real Reason Companies Ask You to Write a Business Plan 07:43 — Command of Your Business: The Ultimate Interview Test 08:59 — Record Yourself: The Coaching Trick That Actually Works 10:16 — Don’t Plant the Seed — Free Consulting in Every Interview 11:11 — Championship Teams Aren’t Built One Hire at a Time 🔗 Resources Mentioned 🌐 Partner Cloud Alliance Network (PCAN) https://www.pcan.cloud/ 📘 When to Start Scaling Your AWS Partnership: The Foundational 6 Milestones https://www.linkedin.com/pulse/when-start-scaling-your-aws-partnership-foundational-michael-9wbqc/ 📖 ALIGNED: The Playbook for Accelerating AWS Partnerships https://www.amazon.com/dp/B0F7Y5JSGN 🤝 Connect with the Hosts Andrew Morris https://www.linkedin.com/in/andrewmorris Michael Musselman https://www.linkedin.com/in/musselmanm 👍 If you found this episode valuable, be sure to: ✔️ Like the video ✔️ Subscribe for more AWS Marketplace and cloud partnership insights ✔️ Share this episode with your partnership, sales, or GTM team ✔️ Leave a comment with your biggest hiring lesson or interview strategy #AWS #AWSMarketplace #AWSPartnerNetwork #AWSCoSell #CloudComputing #CloudPartnerships #PartnerEcosystem #PartnerAlliance #PartnerAllianceLeader

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