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Explore Stop Trying To 'Build' A Community: You're Doing It Wrong with 1,032 views, 0 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

"Everyone in business and impact wants to 'build a community,' but treating people like an audience you can manufacture is why 90% of these efforts collapse. You don’t build a community from the top down—you cultivate a movement around shared values. Here is what almost every founder and leader gets completely wrong." Social capital is created before and after an event, not during it. Bert-Ola Bergstrand of Social Capital Forum on building community, the three kinds of relationships, and why most conferences waste them. In today's landscape, "community" has become a corporate buzzword. Leaders and founders try to manufacture loyalty overnight, confusing transactional metrics with genuine alignment. In this video, Robert Rubinstein breaks down why conventional community-building strategies fail and how real, purpose-driven movements are actually cultivated. This is TBLI Radical Truth with Robert Rubinstein. Bergstrand calls it the Elvis problem: the great artist has left the building, everyone goes home, and the value creation that was supposed to follow never happens. His answer is that a gathering is not the thing, the journey around it is, and almost nobody accounts for that. He also insists social capital is action related in a way other capital is not. It is a living system, so it decays the moment you stop tending it. He estimates he has spent forty to sixty hours a week on it for fifteen years. Bert-Ola Bergstrand is chairman and co-founder of Social Capital Forum in Sweden. He has worked on social capital in business, civil society and public institutions for decades, wrote a book on the virtual society, and was an early participant in SOCAP. WHAT'S COVERED - Why you cannot start a community, only convene one, and what listening for the energy actually means - The Power of Pull: build a place people want to be rather than pushing something at them - The difference between a community and a network, and the test he uses to tell them apart - Bonding, bridging and linking capital, and why the third one is the hardest to build - Homophily: why every community drifts towards people who already agree, and what that costs - Why social capital only gets priced when it fails, with the war in Ukraine as the example - The Nordic model, and what happens when social capital is built into state institutions Timestamps 0:00 - The Community Illusion 01:40 - Audience vs. True Community: The Critical Difference 04:25 - Why Top-Down "Building" Always Fails 07:10 - The Currency of Trust and Shared Purpose 10:35 - How Real Movements Are Cultivated 14:15 - Actionable Rules for Authentic Connection 📌 Subscribe to TBLI Radical Truth for unfiltered, deep-dive discussions challenging the conventional narratives around impact and the future of finance. https://www.youtube.com/channel/UCDBhRVM93uUnAAtqOMIz_yg?sub_confirmation=1 RELATED EPISODES - Audrey Selian, Artha Impact, on why the value in a network sits at the edges, not the centre. - Yarrow Kraner, HATCH, on actionable impact rather than ideas. MORE ON BERT-OLA BERGSTRAND - Bert-Ola Bergstrand on LinkedIn: https://se.linkedin.com/in/bert-ola-bergstrand-33222322 - His writing: https://bertolablog.wordpress.com 📌 Subscribe to TBLI Radical Truth for unfiltered, deep-dive discussions with sustainable finance thought leaders challenging the conventional narratives around impact and the future of finance. https://www.youtube.com/channel/UCDBhRVM93uUnAAtqOMIz_yg?sub_confirmation=1 EXTRACTION How business takes your money, your work, your resources, your data and your future, while presenting itself as something else entirely. Robert Rubinstein's next book, from 30 years inside the system. If this conversation makes you question where your money is actually going, Extraction takes that investigation much further. Follow its progress in the free Radical Truth Discussion Network: https://tblicircle.com/share/Lnu4hDm8ayILGevs?utm_source=manual TBLI GROUP - https://www.tbligroup.com - Robert Rubinstein on LinkedIn: https://www.linkedin.com/in/robertrubinstein/ #SocialCapital #CommunityBuilding #Networking #Leadership #Collaboration #DigitalCommunity #Trust #ImpactInvesting #Events #NordicModel #BertOlaBergstrand #TBLIRadicalTruth Recorded in 2023.

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