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✅ Navigating Business Risks and Inventory Management 👇👇@Tash_courtenay 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠 In this episode of Tash Talks TV, I sat down with Ian Cruickshank from Triffin to break down the simplest version of a healthy P&L — and why 60% gross margin is the number you need to protect at all costs. If you’re not hitting 60% gross margin, you don’t have enough headroom. You need room for shipping, returns, discounts, marketing… and still have enough left to actually run the business. Here’s the model he shared: 🟢 60% gross margin 🟡 30% sales & marketing spend 🟠 20% overheads ⚫ = 10% net profit Not every brand will land perfectly in these numbers, but as Ian said, this isn’t theory, it’s a minimum viable benchmark. We’ll cover: ✅ Why 3–6 months of inventory on hand is critical ✅ How to calculate your turnover ratio and manage lead times ✅ The risks of over-ordering inventory vs. scaling too fast ✅ Balancing profitability with aggressive customer acquisition ✅ Key metrics every founder should track (gross margin, marketing spend, stock turnover, and more) ✅ Why aiming for at least a 60% gross profit margin sets your brand up for success Whether you’re an early-stage founder or running a fast-growing DTC brand, this video breaks down how to stay in control of your business, avoid “doom spirals,” and make smarter growth decisions. 🔶 WATCH MORE VIDEOS ✅ The Power of the Golden Pill: Hormonal Balance and Business Success with Elissa from Elle Sera 👉 https://youtu.be/dnqZ2M5GUZA ✅ Exploring Beauty and Wellness with Industry Experts | Tash Talks 👉 https://youtu.be/tcRdh-nFQ-s ✅ From Latin America’s Top Music Platform to E-Com Growth Leaf’s Data First Marketing 👉 https://youtu.be/4CxZ_MY4qCE ✅ Pioneering Non-Surgical Treatments: Insights with Alice 👉 https://youtu.be/tFWCKHvzwVI ✅ How Stagecoach Performing Arts Supported This Life Changing Song 👉 https://youtu.be/q9-rVjWOQmk ✅ Ask for Help: Unlock Success & Overcome Imposter Syndrome 👉 https://youtube.com/shorts/OyZltmlAQcY ✅ Building High-Performing Teams: See People Grow! 👉 https://youtube.com/shorts/E6XPrHRVu3o ✅ Absolute Collagen: Young Leader's People & Culture Secrets 👉 https://youtube.com/shorts/qITClM2n3pA ✅ Crush Fear of Failure & Embrace Creator Consciousness 👉 https://youtu.be/-vKmHjzdsHM ✅ Sometimes things just don’t turn out as planned 🫣 👉 https://youtube.com/shorts/ldk7CtXMvTo 💠 Linkedln: 👉 https://www.linkedin.com/in/natashacourtenaysmith/ 💠 Instagram: 👉 https://www.instagram.com/tash_courtenay/ 💠 Follow on TikTok: 👉 https://www.tiktok.com/@tash_courtenay_smith 💠 Twitter: 👉 https://x.com/tash_courtenay?lang=en 💠 Work with me: 👉 https://www.tash.partners/work-with-me 💠 Tash Talks: 👉 https://www.tash.partners/tash-talks-partnerships 💠 The Notting Hill Shopping Bag: 👉 https://www.nottinghillbag.com/ 💠 Join my community: 👉 https://www.tash.partners/newsletter-sign-up #tashcourtenaysmith #tiktokmusic #songcreation #songreleasejourney #nottinghillcompany #entrepreneurialsuccessstories #personalbranding #digitalmarketing #Howtomonetizeablog #businesssuccessfully #successfulstartup #socialmediamarketing #howtostartanonlinestore #socialmediatips #besttiktokmarketing #dtcbrandgrowth #maximizingcustomer #ecommercegrowthstrategies #successfuldigitalproduct #smallbusiness#nottinghillshoppingbag #nottinghill #nottinghillcompany #nottinghilltok #ukfashion #uk #shoppingbag #totebag #nottinghillcompany #nottinghillcompany #london #money #recruitment #hiringright #ecommercebrands #leadership #tashtalks #scalingbrands #founderjourney #podcast #founder #motivation #ceo #onlinebusiness

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