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Ashish Saxena is a former executive at Lucent-Alcatel, Nokia and General Electric, an investor, mentors business owners across multiple markets. This is his second appearance on Notes From The Executive. What I Asked Ashish Why is a $13M business with a 2% margin more dangerous than a $1M business at 25% Why is revenue the metric quietly killing most NZ businesses How do I work out what my real margin is right now What do I do when my market is shrinking but my product still works How do I sell something before I have even built it Episode Sponsors AcademyEx Get ahead with AI https://discover.academyex.com/mina Pwrfully Get Your Free Podcast List https://www.pwrfully.com Timestamps 0:00 – Intro 2:21 – Brutal New Zealand Economy: Liquidations, Retail Uncertainty, Fuel Costs 4:13 – Revenue vs Margin: The #1 Mistake Business Owners Make 6:40 – Why Net Profit Margin Matters More Than Hitting $1M–$10M Revenue 8:01 – Stalled Growth? Start by Rethinking the REAL Problem 9:47 – Marketing & Branding vs Just Having a “Great Product” 10:20 – Business Goals: Profit, Margin, and Building a Real Asset 12:28 – Premium Customers, Luxury Brands & the 80/20 Rule Explained 13:24 – What a Business Really Is: Daily Transactions, Not Busyness 15:25 – If You Had No Transactions Today, You Didn’t Do Business 16:22 – Two Core Questions: How to Increase Transactions and Margin per Sale 17:09 – Example: Media & Airline Businesses, Oil Prices, and Squeezed Margins 20:17 – Risk vs Uncertainty: What Smart Business Owners Actually Manage 21:56 – Why Ashish Starts With the Market, Not the Business 23:29 – Are You in a Growing Trend? How to Read Market Signals 25:35 – The “Sell Before You Build” Strategy: Validating Offers Upfront 27:29 – 3 Pillars: Trend, Money in the Trend, and Your Experience 29:48 – Ad Break: Podcast Guesting Offer + Disruptive Technologies Course Plug 30:16 – Case Study: Selling an Online Course Before Creating It 31:44 – Pricing Strategy: Why You Should Price High, Then Discount 33:14 – Established Businesses: Innovating Offers When Margins Stall 34:17 – Clarifying the Pre-Sale Strategy: Content, Trust, and Timing 35:11 – Attention vs Credibility: From Attention Economy to Trust Economy 36:50 – How Much Content Someone Should Consume Before Buying ($1k Offer Rule) 37:59 – Applying 80/20 to Content: Who Actually Becomes a Buyer? 39:50 – From One-Off Transactions to Long-Term Customer Relationships 40:07 – How Long-Term Clients Increase Your Profit Margins 41:44 – Apple’s Ecosystem: iPhone, iCloud, AirPods & Recurring Revenue 42:47 – Why Some Clients Leave Programs—and What That Reveals About ROI 44:19 – Are You in a Collaborative Business Model or a One-Sided One? 45:42 – Summary: Why You’re Stalled While 38% of Businesses Still Grow 47:55 – Think Market First: Is the Market Growing While You’re Not? 51:22 – Shiny Object Syndrome: Chasing AI and New Trends vs Staying the Course 52:10 – Long-Term vs Short-Term Trends: What Coca-Cola and Toyota Teach Us 54:23 – Business Models with Built-In Repeat Demand: Supermarkets, Cybersecurity 55:16 – “I Want to Be in Demand” vs “What Is in Demand?” – A Critical Mindset Shift 57:15 – If Your Market Isn’t Hot Anymore—Do You Leave or Adapt? 58:34 – Same Product, New Markets: How Apple Expanded into GPS and Torch 1:00:05 – Why Apple Launched the Watch & AirPods: Following the Trend + Revenue 1:01:48 – How Apple Uses Acquisitions (Beats) to Shortcut Experience 1:03:01 – Final 3 Takeaways: Thinking, Transactions, and Trend–Revenue–Experience 1:04:26 – How to Connect with Ashish Saxena (LinkedIn) 1:04:48 – Closing: Applying These Ideas to Your Own Business Growth Follow Me Mina on YouTube https://www.youtube.com/@NotesFromTheExecutivePodcast Mina on Spotify https://open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcp?si=c12e08e33f604916 Mina on Apple Podcasts https://podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1586953812 Mina on Instagram https://www.instagram.com/minaamso/ Mina on LinkedIn www.linkedin.com/in/minaamso Follow Ashish https://www.linkedin.com/in/ashishrameshsaxena/

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