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Get Cool Brands: Gabriela Scharf Talks Sustainability How do you turn a startup into a "cool brand" while staying sustainable? In this episode of Give it a Nudge, we sit down with Gabriela Scharf to discuss the intersection of brand identity and environmental responsibility. As sustainability becomes a non-negotiable for modern consumers, Gabriela shares her insights on how brands can innovate without compromising the planet. Whether you're an entrepreneur or a sustainability advocate, these insights from Bayer’s latest series are a must-watch. In this video, we cover: Defining what makes a brand "cool" in 2026. The future of Sustainable Branding. Gabriela Scharf’s top tips for green innovation. The role of Bayer in supporting sustainable startups. Timestamps: 00:18 - Introduction to Gabriela Scharf 01:22 - Moving from Brazil to Australia 03:00 - Early career struggles and transition 06:19 - Working at WeWork during COVID 08:14 - Importance of community and human interaction 11:46 - Founding Get Cool Brands 15:20 - Supporting sustainable brands 18:24 - Ambassador role at Community Collective 21:50 - Future plans and goals #Sustainability #CoolBrands #GabrielaScharf #GiveItANudge #Bayer #EcoFriendly #BrandingTips #SustainableBusiness Keywords: Gabriela Scharf, Give it a Nudge, Bayer YouTube, Sustainable Brands, How to build a cool brand, Sustainability marketing, Gabriela Scharf Bayer, Green branding strategies, Eco-friendly startups, Give it a Nudge podcast, Branding and Sustainability 2026, Corporate Social Responsibility, Sustainable Innovation, Bayer Sustainability, Startup growth tips.

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