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Real Brokers, Real Results: 5 Ways They're Using AI Today (And What to Avoid) | BrokerBot Analytics Table

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About Real Brokers, Real Results: 5 Ways They're Using AI Today (And What to Avoid) | BrokerBot

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Marcus Green owns multiple Keller Williams franchises in Utah. A year ago, he was duct-taping AI tools together, trying to make them talk to each other, and getting nowhere. Then he stopped thinking about AI as another piece of technology to buy and started asking a different question: how do I build an AI-capable brokerage? That shift changed everything. In this webinar, Jeremiah Taylor (co-founder of BrokerBot and an active broker owner himself), Marcus Green, and Jason Hamby (CTO and REALTOR at Southern Classic Realtors) sit down with RE Technology President Marilyn Wilson to show exactly how they're running their brokerages on AI today. Not theory. Actual workflows, live demos, and real use cases pulled from their day-to-day operations. A few numbers worth knowing: 31,562 agents live on BrokerBot as of this recording 500,000+ agent messages exchanged in the last 12 months 69% of BrokerBot usage happens after 6pm or on weekends 90%+ time and cost savings on critical tasks including transaction coordination, CMA prep, marketing, compliance, contract review, and CRM updates The equivalent work of 24 full-time employees completed in BrokerBot's first 12 months After enabling integrations: 22x growth in messages, 38x in SMS usage They also walk through the compliance risks brokers are already carrying without knowing it (agents uploading contracts into free ChatGPT and Claude), how BrokerBot handles data governance with zero data retention and third-party audits, why Jason closed a new agent recruit that same morning because of BrokerBot, and how Marcus's agents go from buyer consultation recording to personalized follow-up email in one click. If you're a broker or team leader trying to figure out where AI actually fits in your business, this one's worth the 67 minutes. Book a demo: https://brokerbot.ai/demo Chapters: 00:00 Introduction: AI meets real life in the modern brokerage 01:26 Jeremiah's stats: 31,000 agents, 500,000 messages, and what the data shows 07:10 Marcus Green's "Toy to Tool to Teammate" framework 14:40 Live demo: transaction coordination from contract upload to CRM in one workflow 21:10 Building an AI-capable brokerage vs. duct-taping tools together 26:00 Data governance and why contracts are safe in BrokerBot 29:33 Jason's morning win: how BrokerBot closed a new recruit 33:48 Live demo: AI marketing assistant and compliance review 41:18 Live demo: buyer consultation follow-up in one click 46:44 How to build a workflow (the Fly Homes example) 50:36 "Hamby Time": 24/7 agent support for a brokerage of 500 57:40 How BrokerBot gets smarter over time and escalates what it doesn't know 1:01:57 Final recommendations from all three brokers

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