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About How a Non-Technical Founder Learned to Build Anything with AI
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JJ Englert spent years believing he was not technical enough to build software—until no-code and AI changed the equation. This candid keynote traces the failed builds, fast experiments and mindset shift that took him from filmmaker to repeat software founder and AI community builder. A practical, personal story about using no-code and AI to turn ideas into real products without waiting for permission, a technical co-founder or a large development budget. What you’ll learn: • Why traditional software development made founders feel locked out • How no-code created JJ’s first breakthrough • What changed when AI coding tools arrived • How rapid personal tools can compound into businesses and communities • Why curiosity and repetition matter more than a technical identity Chapters: 00:00 Opening keynote 01:36 From filmmaker to startup idea 06:48 Why the traditional build process failed 08:20 The no-code breakthrough 10:45 Failure, rebuilding and an exit 13:49 Rebuilding with AI coding tools 16:24 A community app goes viral 18:58 Curiosity beats credentials Speakers: JJ Englert — AI Trainer, Tenex (speaker) LinkedIn: https://www.linkedin.com/in/jj-englert-a08836a6 X: https://x.com/jjenglert Website: https://jjenglert.com Create With is the annual AI Builder conference in Brighton, bringing together founders, operators and makers building with AI. https://createwith.com Join the Create With member community for tool discounts, practical support and early access to discounted conference tickets: https://createwith.com/join Get the free weekly Create With newsletter for practical AI tips: https://createwith.com/newsletter #AIBuilders #CreateWith #ArtificialIntelligence
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