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In this interview from NetApp INSIGHT 2026, Gabie Boko, chief marketing officer of NetApp, joins theCUBE's Rebecca Knight and Christophe Bertrand to discuss how Intelligent Data Infrastructure is becoming the foundation for the AI era. Boko reflects on NetApp's three-year pivot from its storage legacy toward a unified platform that activates data wherever it lives, across on-premises, cloud and neocloud environments. She highlights a surge of net new buyers, including CDOs and data-focused titles extending beyond the traditional CIO, alongside 30% year-over-year growth and a 50% jump in net new names following recent product announcements. The conversation explores NetApp's co-engineered AI Data Engine with NVIDIA, which Boko frames as a signal of NetApp's growing center of gravity within a broader AI infrastructure ecosystem of both established and emerging neocloud partners. She details the Novus architecture's role in powering AI factories, and underscores NetApp's security-first design philosophy, noting that protection is "built in, not bolted on." Boko also touches on early signs of verticalization across sports, media, pharmaceuticals and government, and how NetApp intends to tailor workloads and partnerships around specific industry needs. On the marketing side, she describes a deliberate approach to using AI across demand generation without overpromising ahead of product reality. From net new partnerships to a security-first data layer, Boko positions NetApp as a steady, experienced partner guiding enterprises through the next phase of AI adoption. Find more SiliconANGLE news and analysis https://siliconangle.com/ Follow theCUBE's wall-to-wall event coverage https://siliconangle.com/events/ Learn about the latest theCUBE events https://www.thecube.net/ 00:00 - Foundations and Future of NetApp 02:55 - Evolving Markets and New Growth Frontiers 07:11 - Partnerships with NVIDIA and Others 09:47 - Advancing Secure Data Solutions for Diverse Industries 13:59 - Strategic Alignment: Marketing, Innovation, and Future Positioning #theCUBE #NetAppInsight #theCUBEresearch #NetApp #AI #DataInfrastructure #Cybersecurity

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