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Six Channels Loan Officers Need When AI Answers First — Alec Hanson Analytics Table
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About Six Channels Loan Officers Need When AI Answers First — Alec Hanson
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A loan officer Alec Hanson knows just got his first referral from ChatGPT — a stranger in another state, sent by a machine. Alec Hanson is SVP of Production for the West Division at loanDepot, the author of Bypassed, and the first Season 1 guest to come back. He walks through the whole playbook for staying relevant when AI becomes the middleman: quarterly calls, quarterly texts, a monthly email you wrote yourself, physical mail, an event every ninety days, and showing up online every day. The strange part is how little of it is new. Alec's first appearance: https://dinokatsiametis.com/podcast/alec-hanson-adopt-the-8b-mindset/ This episode's page: https://dinokatsiametis.com/podcast/s2e05-alec-hanson/ Free playbook: https://dinokatsiametis.com/known-before-needed/ Read the blog: https://dinokatsiametis.com/ai-is-becoming-a-referral-source/ Books mentioned: How to Win Friends and Influence People — Dale Carnegie: https://amzn.to/45NvHnz Bypassed — Alec Hanson: https://amzn.to/4zDJpXE Bluefishing — Steve Sims: https://amzn.to/3SwSvEZ Talk to Dino (loan officers): https://ro.am/Dino/mortgageadvisor 00:00 Relevancy in a world about to be run by AI 04:03 Empower, Equip, Educate — and the way lending should be done 08:01 Why a mortgage is still the most emotional transaction there is 13:29 AI is becoming a referral source — and that is disruptive 20:22 What the machine already knows about you 24:01 Record everything — transcripts on every conversation 29:22 Lunch and learn, think and drink, or a charity event 31:58 Client events twice a year, and why cost is not the objection 36:02 Posting little Timmy's soccer goal — showing up in their life 40:06 The digital strategy: care about others, then show up every day 44:29 Put yourself out there and you attract your tribe 51:40 Thank-you cards and broker previews The Way with Dino Katsiametis — Empower. Equip. Educate. #WhoCanWeServeToday Ethos Lending, Inc. · NMLS #1533336 · Equal Housing Lender 56:06 Be yourself — everybody chameleons and everybody can tell 1:02:39 The big dogs in their forties who could not adapt 1:04:16 The Million Dollar Drop 1:07:59 Content, content, content — then hit the streets Saturday and Sunday
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