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Real estate agents meet strangers alone, in empty buildings, with no backup. It happens every day, and most associations and MLSs have no formal system in place to do anything about it. In this session, behavioral criminologist Lee Goldstein joins WAV Group CEO Marilyn Wilson to break down why predatory crime against agents has not measurably declined, what's missing from the industry's current safety toolkit, and how MLS and association leaders can deploy a proven, fully branded safety system at no cost to their organization or their members. What you'll learn: The difference between opportunistic crime and predatory crime, and why agents are overwhelmingly targets of the latter The four psychological mechanisms that work against agents developing consistent safety habits Why most industry safety efforts (awareness campaigns, one-hour annual classes, background checks) have not changed behavior How to deploy Real Safe Agent as your own branded safety system at no cost Why most criminal history background checks fail and create Fair Housing exposure, and what makes Real Safe Check different How your organization can generate non-dues revenue through a background check program without charging members How to use branded applets to solve safety and business challenges beyond agent safety Lee also walks through a live demo of the Real Safe World platform, including how to build and brand your own applet in under a minute. Schedule a meeting with the Real Safe Brands team to learn more: https://realsafebrands.com/schedule-a-meeting Resources mentioned in the session: White paper: The Tragedy Equation Real Safe World: https://realsafeworld.com Lee Goldstein's weekly column on RE Technology Chapters: 00:00 Introduction 06:55 Opportunistic vs. Predatory Crime: Why Agents Are Targeted 10:38 The Four Psychological Mechanisms Working Against Agent Safety 14:58 Why Industry Safety Efforts Haven't Changed Behavior 28:05 Deploy Real Safe Agent as Your Branded Safety System (Free) 34:01 Branded Applets for Challenges Beyond Agent Safety 35:41 Why Background Checks Fail and What Makes Real Safe Check Different 44:13 Generate Non-Dues Revenue Through a Background Check Program

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