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Explore Friends of Charlotte Ep. 2: How Erica Maltz Built EMME, The On-Demand Styling App with 2,257 views, 2 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

Welcome back to Friends of Charlotte — a series where I sit down with some of the chicest, most inspiring women I know. For episode two, I’m joined by Erica Maltz , founder of EMME, a new platform redefining personal styling. Think of it as on-demand access to top stylists, offering curated looks, virtual sessions, and styling guidance whenever you need it. Before launching EMME, Erica built her career across fashion and media, with roles at Who What Wear, Domino Magazine, and Net-a-Porter, where she worked closely with the evolving world of digital fashion and influencer styling. We talk about: • How Erica got her start in fashion and media • What inspired her to launch EMME • How the platform works and who it’s for • The future of personal styling and digital fashion services • Key lessons from building a business • Her perspective on styling in a content-driven world • Rapid fire questions on personal style and wardrobe essentials ⏱️ TIMESTAMPS 00:00 – 01:16 Introduction 01:15 – 05:01 Erica Maltz’s Role at Net-a-Porter and Experience Working with Influencers 05:02 – 06:49 Erica Maltz on Founding EMME and What the Platform Is 06:50 – 08:08 How Erica Maltz Sources Stylists for EMME 08:09 – 11:32 The Problem EMME Is Solving in the Styling Industry 11:36 – 13:30 The Early Days of Building Emme 13:33 – 15:51 What Raising Investment Looks Like for Emme 15:55 – 16:40 The Most Rewarding Part of Building a Business 16:40 – 17:50 The Shift Toward More Personal Styling Experiences 17:55 – 19:57 The World of Bridal Styling and How Emme Can Offer Accessible Options 20:00 – 20:32 The Relevance of Lookbooks Today 20:32 – 22:11 How Stylists Can Generate Side Income Through Emme 22:12 – 24:54 Advice for Stylists Looking to Join Emme 24:55 – 25:49 Erica Maltz’s Thoughts on Fashion Week and the Future of Fashion 25:50 – 26:19 The Long-Term Vision for Emme 26:20 – 30:13 Rapid Fire: Style and Wardrobe Essentials 30:14 Closing Remarks and Where to Find Erica Maltz and Emme If you love fashion, entrepreneurship, and the future of styling, this episode is for you. Find Erica on Instagram: https://www.instagram.com/erica.maltz/ Download EMME: https://emmestyling.com/welcome Subscribe for more episodes of Friends of Charlotte — so many chic women coming next.

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