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Explore Secret Indian Fruit 10X Price in USA | Business | Sarthak Ahuja with 125,738 views, 1,751 likes, and 27 comments. Experience the impact of this video content that has captured audience attention.

This Rs 50 fruit from India is being sold in the US for Rs 5000, well above USD 50 a kilo... This is a fruit your grandmother used to love... and even as per recent commodity prices data, in India you can buy it at a mandi for easily between Rs 10-30 a kilo... and bulk exporters quote Rs 60-200 per kilo as a rate to foreign buyers... And look at this listing on Amazon in the US... this brand is selling these berries to US buyers at USD 25 for 16 ounces or USD 50 per kilo... The berries are from India, the bag is from Nepal, packaged in the USA... every country made money on it except the one that grew it... And the premium comes from the ritual on how to use it... They say take these dried berries, put 5-6 of them in a cotton bag, or in a cotton sock... tie it up, leave it in hot water for 5 mins, and then shove it in your washing machine... Because these berries are Soapnut Berries that we call Reetha... And in the US, this is being sold as organic, naturally occurring soap that is chemical free and good for your children’s and baby’s clothes... and you can use each of these tiny bags in up to 4 to 7 washes... Almost all of it comes from one belt: the Himalayan foothills of India and Nepal... a tree yields about 30-35 kilos a year, and there’s barely any organised plantation... most of it is wild-collected by villagers who sell it to local traders... The organic laundry detergent market is expected to grow at 14% p.a. globally... being close to USD 8 Bn by 2030 as per estimates... Brands like NaturOli, Eco Nuts and Ecozone currently sell it in the US.... A few short reels in the US that have gone viral show that “Soap Nuts are Useless”... thus, the next bit of innovation is in whoever turns these nuts into a liquid or powder while increasing the functionality, but retaining natural ingredients and keeping it chemical free. It’ll command an even higher premium for anyone who takes it beyond laundry to haircare... as people are now moving towards keeping chemicals away from their hair. ---------------------------------------------------------------------------------- Like, Share, Subscribe for more! Follow me on my other social media handles for all updates, events and live sessions- Instagram:casarthakahuja LinkedIn: sarthak-ahuja Website: http://www.casarthakahuja.com/ ---------------------------------------------------------------------------------- A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services. Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.

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