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Explore Willpower likely won’t save you from your bad habits. Science explains why with 1,182,118 views, 20,951 likes, and 617 comments. Experience the impact of this video content that has captured audience attention.

Become a Big Think member to unlock expert classes, premium print issues, exclusive events and more: https://bigthink.com/membership/?utm_source=youtube&utm_medium=social&utm_campaign=yt_desc We created this video in partnership with Unlikely Collaborators. Your brain makes habits stick. The good news? The same science shows how to replace the bad ones. Subscribe to Big Think on YouTube ► https://www.youtube.com/channel/UCvQECJukTDE2i6aCoMnS-Vg?sub_confirmation=1 Why are bad habits so hard to break? Neuroscientist Carl Hart, PhD, journalist Charles Duhigg, and psychologist Adam Alter, PhD explain how your brain wires habits as cue-routine-reward loops that control nearly half of your daily life. They show why willpower alone rarely works, why technology fuels new forms of addiction, and why habits can only be replaced, not erased. Read more from this interview ► https://bigthink.com/perception-box/brain-briefs-addictions-and-habits-explained/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description Explore the Perception Box series hub ► https://bigthink.com/perception-box/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Member Get exclusive access to full interviews, early access to new releases, Big Think merch and more. https://members.bigthink.com/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ►Get Big Think+ for Business Guide, inspire and accelerate leaders at all levels of your company with the biggest minds in business. https://bigthink.com/plus/great-leaders-think-big/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ---------------------------------------------------------------------------------- About Carl Hart, PhD: Dr. Hart is an Associate Professor of Psychology in both the Departments of Psychiatry and Psychology at Columbia University, and Director of the Residential Studies and Methamphetamine Research Laboratories at the New York State Psychiatric Institute. A major focus of Dr. Hart’s research is to understand complex interactions between drugs of abuse and the neurobiology and environmental factors that mediate human behavior and physiology. About Charles Duhigg: Charles Duhigg is a Pulitzer Prize-winning journalist and the author of The Power of Habit, which spent over three years on bestseller lists and has been translated into 40 languages, and Smarter Faster Better, also a bestseller. Mr. Duhigg writes for The New Yorker magazine and is a graduate of Yale University and the Harvard Business School. He has been a frequent contributor to CNBC, This American Life, NPR, The Colbert Report, NewsHour, and Frontline. About Adam Alter, PhD: Adam Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department.

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