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NSU Ro80: Why This Perfect Car Failed Catastrophically

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About NSU Ro80: Why This Perfect Car Failed Catastrophically

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he NSU Ro80 is one of the great "what could have been" stories in automotive history. Launched in 1967 by the German manufacturer NSU, it was a genuine revolution — a sleek, aerodynamic sedan powered by a twin-rotor Wankel rotary engine, with a semi-automatic clutch and inboard disc brakes. It won Car of the Year in 1968. On paper, it was a decade ahead of everything else on the road.The problem was the rotary engine. The rotor tip seals wore out catastrophically — sometimes within 15,000 miles. NSU replaced thousands of engines under warranty, bleeding money. To their credit, they kept honoring it, but the damage was done. Word spread, sales collapsed, and by 1969 NSU was absorbed into Auto Union, which became Audi. The Ro80 limped along until 1977, but NSU as a brand was dead.We let it die because the rotary technology of the era couldn't deliver on its promise — and the warranty costs buried the company before the engineering could catch up. Mazda eventually solved the rotary's seal problems with the Cosmo and RX-7, but by then NSU was long gone. Experience the NSU Ro 80 on the 1968 Autobahn. See why this European Car of the Year amazed drivers with its unique, smooth performance. This archive footage captures the NSU Ro 80 in its prime, navigating the West German Autobahn during the spring of 1968. If you appreciate engineering history or classic German cars, this look at the iconic rotary engine car offers a rare perspective on how it felt to drive a modern marvel of the late sixties. We focus on the vehicle's quiet, electric-like operation that set it apart from its contemporaries on the road. By watching this, you gain a better understanding of why the NSU Ro 80 earned such high acclaim from critics and fellow motorists alike at the time of its release. The film highlights the genuine reactions of other drivers who were often stunned by the capability of the NSU Ro 80 while cruising at speed. It remains a fascinating study of automotive design and public reception during a pivotal era for the industry. Subscribe for weekly classic car archive breakdowns, and comment below if you would drive a vintage rotary today.

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