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Explore Inside the Business of Beauty and Influence: How NARS and Space NK Really Work With Creators with 1,494 views, 18 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

✅ Inside the Business of Beauty and Influence: How NARS and Space NK Really Work With Creators 👇@Tash_courtenay 🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠Here's how two of beauty's biggest names actually find, vet and scale the creators who move product. 💠Host Tash Courtenay-Smith introduces a sharp, insider conversation on the business of beauty and influence, with Joy Osinloye (CreatorIQ), Jane Harper (Shiseido Group / NARS) and Ginny Sanasi (Space NK). Drawing on a 20-year working partnership between the brand and retailer sides, the panel reveals how creator marketing moved from a PR add-on to the heart of commercial strategy, touching marketing, digital, commercial and even legal. 💠They get specific on what actually works: building a NARS "trend squad" with no briefs to move at the speed of social, why education is the red thread across Space NK's 135-plus brands, how they tier creators from nano to mega, and how brand-safety vetting really happens. They share the viral colour-match moment that hit 14 million views and how the brand hijacked it in real time, why EMV has to be linked to traffic, sales and acquisition to satisfy senior stakeholders, and how a co-branded NARS x Space NK trip to Biarritz closed the loop for the customer. Plus where they expect the creator economy to head next, from community-driven sellers to luxury on TikTok Shop. 💠This talk was recorded at CEW Future Beauty 2026, hosted by Tash Courtenay-Smith, in partnership with CEW, Google, Amazon and Tash Partners. 💠Subscribe and follow the full series as we move through every session of the summit. 💠In this video: How creator marketing became central to commercial strategy, not just PR The NARS "trend squad": working with creators with no brief to stay agile Why education is the red thread across a multi-brand retailer like Space NK How brands really discover and vet creators, and why human eyes still matter The viral 14-million-view colour-match moment and hijacking it in real time Why EMV alone isn't enough, and the metrics senior stakeholders actually want Working across nano, micro, mega and celebrity tiers Event and trip strategy, including a co-branded NARS x Space NK partnership Where the creator economy is heading next 💠CEW Future Beauty Summit 2026 Hosted by Tash Courtenay-Smith In partnership with CEW, Google, Amazon and Tash Partners 💠Tash Partners Newsletter: 👉 https://www.linkedin.com/newsletters/tash-insights-7059634523751202816/ 🔶 WATCH MORE VIDEOS ✅ Opening the CEW Future Beauty Summit 2026 | Tash Courtenay-Smith 👉 https://youtu.be/PJJr5GYiFTQ ✅ Is Your Beauty Brand AI-Ready? Winning at Conversion and the Future of Ecommerce 👉 https://youtu.be/SmOZKcktGWg ✅ Run With The Night (AI Music Video) - Lyrics Edition 👉 https://youtu.be/Q9a6o_7_3oo ✅ Music & AI Avatars: Transforming the Future of Entertainment 👉 https://youtu.be/qWVWFNbWB_U ✅ Run With The Night, (AI Music Video), Director’s Cut & Official Video 👉 https://youtu.be/bKuJkfyctTM ✅ Introducing AI Tash V5 – Full Digital Character Revealed 👉 https://youtu.be/4t9D0b0umJU ✅ Meet AI Tash V1–V5 – Watch Her Evolve 👉 https://youtu.be/VZVrZoWxQDw ✅ Hi, I'm Tash. 👉 https://youtu.be/7enT385pOco ✅ What if I told you I’m not real? Meet my AI avatar. 👉 https://youtu.be/pVbZRB08f3U 💠 Linkedln: 👉 https://www.linkedin.com/in/natashacourtenaysmith/ 💠 Instagram: 👉 https://www.instagram.com/tash_courtenay/ 💠 Follow on TikTok: 👉 https://www.tiktok.com/@tash_courtenay_smith 💠 Twitter: 👉 https://x.com/tash_courtenay?lang=en 💠 Work with me: 👉 https://www.tash.partners/work-with-me 💠 The Notting Hill Shopping Bag: 👉 https://www.nottinghillbag.com/ 💠 Join my community: 👉 https://www.tash.partners/newsletter-sign-up #TashCourtenaySmith #FutureBeauty #CEW #InfluencerMarketing #CreatorEconomy #BeautyIndustry #BeautyBusiness #NARS #SpaceNK #CreatorIQ #EMV #BeautyMarketing #CosmeticExecutiveWomen #BeautyTrends2026 #BrandPartnerships #podcast #motivation #founder #TashPartners #ceo

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