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WTF Happened to Labubu? Sales Just Fell 50%

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WTF Happened to Labubu? Sales Just Fell 50% A year ago, people were fighting in stores over Labubu. A four-foot Labubu sold for $170,000, and Pop Mart was worth almost $56 billion. Today Pop Mart reported Q3 results: revenue down 45–50%, the Americas down up to 75%, resale prices down as much as 80%. Pop Mart isn't bankrupt and is still profitable. But almost half of everything it sold came from one family of toys, and that family is going out of fashion. In this video: how an artist's sketchbook monster became a global obsession, how Pop Mart turned blind boxes into a money machine, what happened when millions started buying Labubu as an investment, and why the company's own success may have broken the spell. ā± Timestamps 0:00 The Labubu bubble just popped 1:04 The monster: Kasing Lung's creation 2:02 The blind box machine: how Pop Mart was built 3:24 One photo that changed everything 4:10 The frenzy: queues, fights and resellers 5:37 Three problems hiding inside the success 6:57 The leak: the bubble starts to deflate 8:45 The crash: Pop Mart's Q3 numbers 11:23 After the bubble: is Pop Mart finished? 13:04 The bitter irony Do you own a Labubu? Did you buy it to keep it or to sell it? Tell us in the comments šŸ‘‡ Subscribe to Boom & Bust for more stories of companies and towns that rose fast and fell hard. This video is for informational and educational purposes only and is not financial advice. Figures are based on Pop Mart's public disclosures and media reports as of October 27, 2026. #Labubu #PopMart #BoomAndBust

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