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Explore How Did He Beat Unilever? Hacks To Win Against Competition | Ft Wow Skin Founder | FO134 Raj Shamani with 188,280 views, 3,520 likes, and 143 comments. Experience the impact of this video content that has captured audience attention.

Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0 --------------- Smell good, feel confident. Use my code Raj10 to get additional 10% off all Blanko perfumes: https://hi.switchy.io/BlankoxRaj -------------- Subscribe To Our Other YouTube Channels:- https://www.youtube.com/@rajshamaniclips https://www.youtube.com/@RajShamani.Shorts ----------------- Manish Chowdhary, co-founder of Wow Skin Science, joins Raj Shamani in today’s podcast. Manish shared insights about how he wasn't enthusiastic about traditional schooling and faced challenges in his academic journey, However, he came from a family of entrepreneurs, which eventually led him into various business ventures, and he highlighted the importance of maintaining composure in both successes and setbacks. The heart of their discussion revolved around Wow Skin Science and its distinguishing features. Manish described his journey of discovering the brand, mentioning that it stood out even amidst the pandemic. He emphasized that understanding customer insights is crucial, and the brand-building process is paramount. Manish stressed that, in the modern age, the brand holds more significance than the product itself, making it crucial to create a brand that genuinely resonates with customers. Manish shared his approach to product launches, revealing that they conduct thorough surveys before introducing any new product. He highlighted Wow Skin Science's commitment to delivering visible results, particularly in the fast-moving consumer goods (FMCG) market. Their attention to detail, such as using the color gold in their packaging, has been visually captivating. Manish's insights underscored the importance of a brand's promise and its ability to build an emotional connection with customers for long-term success. In today's entrepreneurial landscape, it's not just the product; the brand's journey and its relationship with customers make a significant difference. He further explained how he survived in the arena of skincare with competition from over 500 brands. It’s a truly insightful podcast, make sure you watch it till the end! Follow Manish Chowdhary Here: Linkedin - https://in.linkedin.com/in/manish-chowdhary-57822612b ---------- 🎧 Stream Figuring Out episodes on Spotify: https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4 📺 Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ --------------- My gear for shooting this video: Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0 Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL ------------------ Timestamps: 00:00 - Intro 00:30 - Small town CEOs & growth 03:01 - Manish's background story 04:23 - How did Wow beat Unilever? 12:18 - Packaging secret of Wow 13:51 - Customer insights that worked for Wow 16:45 - How are FMCG businesses scaring people? 22:56 - The Aloe Vera gel scam in the market 25:26 - Why listening to customers is important 29:03 - How Kimrica became a Successful brand? 32:58 - Online VS offline business in India 37:29 - Which businesses will win in future? 41:51 - What is Wow doing differently? 43:04 - Mistakes Wow Skin Science made 45:11 - Favourite brands from India 49:03 - What is brand building? 50:36 - Game of keywords & replicating successful products 53:50 - How are Indian customers different? 56:29 - Is India, price sensitive or value sensitive? 58:02 - Conclusion --------- About Raj Shamani Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space. To Know More, Follow Raj Shamani On ⤵︎ Instagram @RajShamani https://www.instagram.com/rajshamani/ Twitter @RajShamani https://twitter.com/rajshamani Facebook @ShamaniRaj https://www.facebook.com/shamaniraj LinkedIn - Raj Shamani https://www.linkedin.com/in/rajshamani/ • • • #Podcast #FiguringOut #RajShamani About Figuring Out Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

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