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If your marketing strategy is basically copying what everyone else is doing... It's probably hurting your business more than you realise. 👀 And I don't blame you. There is so much advice everywhere. Run Meta Ads. Post on TikTok every day. Host free workshops. Build your personal brand on Instagram reels. None of it is wrong... but it's all built for someone else's business, someone else's audience, and someone else's strengths. I learned this the hard way while building Lisa's Study Guides. I was doing everything that worked for other people... And it kept flopping. 🫠 Until I stopped copying and started asking better questions: What would work for Melbourne parents, VCE students, and my existing communities? That was when everything clicked. And how I went from $10K to $50K months. Not by doing more. But by doing the right thing for my business. In this video, you'll learn 👇 🌟 Why word of mouth alone is not a sustainable marketing strategy 🌟 Why copying other people's marketing strategy gets you generic results 🌟 How to identify the right channel based on your audience and strengths 🌟 The 3 questions to ask before committing to any marketing strategy 🌟 How to stop wasting time on tactics that were never built for your business If you want to stop scrambling and get the right support to build a marketing strategy around your specific business — based on your unfair advantage, your audience, and your business goals, I work with a small number of tutoring business owners 1:1 every month. Apply a 1:1 call with me: https://link.tutorboss.co/KOLDvX , and together we’ll map out the right (and the best!) strategy for you.   On another note, if you're interested in turning all that exam season demand into actual sales, not just more inquiries sitting in your inbox, watch this next video: (https://youtu.be/lYoTjpQFh98&list=PLB-yQJ0SV88QpeFXLhngmP9wlzaor_QTm) . I’m breaking down how to make exam season your most profitable month without burning yourself out.   Hit subscribe to https://www.youtube.com/@LisaTran for more tutoring business tips, tutor marketing strategies, and real talk on how to grow without burning yourself out.   _______________________     👇 MORE of how I can help: #1 Sign up to my weekly newsletter designed for tutors + sharing my tutoring journey: https://link.tutorboss.co/TOyD9s #2 Looking for the highest level of customised support? Apply for 1:1 Private Coaching: https://link.tutorboss.co/KOLDvX   If you have any questions on how we can work together, DM me on Instagram @imlisatran or email at [email protected] :)   ✨ S O C I A L S I give even more tutoring tips and advice on TikTok and Instagram: @imlisatran www.instagram.com/imlisatran/ www.tiktok.com/@imlisatran   ✨ A B O U T M E 👋 Hi! A few of you are new here so I thought I'd introduce myself ☺️   I'm Lisa (hehe). I'm in my early 30s, though I'm often told I look like I'm in my young 20s (and I never get sick of hearing this 😂).   I started tutoring English when I was 19, just after high school. Who knew that I'd still be in the tutoring business TWELVE+ years later? mind blown   Tutoring was SO incredibly rewarding and fulfilling that I moved into it full-time when I was 24. I fell in love with tutoring so much that I ended up quitting my career as a pharmacist after only 11 months on the job. Skip ahead to 3 months later, I was fully booked out and was already rejecting new students who had been referred to me.   I felt so bad for saying 'no' that I ended up hiring my first tutor. Within 6 months, my team had grown to 5 tutors, and within a couple of years, I had 50+ tutors on my team!   It's been a rollercoaster of a journey. I've been awarded Anthill 30under30, Victorian Younger Achievers Finalist, spoken at TEDx, and been blessed with so much more.   Not going to lie, business is HARD. That's why I want to share my learnings and experiences with you, because I wish I had a tutor mentor who could accelerate my path to success, rather than struggling through all the mistakes I made during my journey. Lisa's Study Guides, my tuition and study guide business has made 1 million+ over the last 2 years, and I've just started my second business, Tutorboss, helping tutoring business owners build and scale their businesses.   Timestamp: 00:00 Introduction 01:12 The trap that keeps tutors stuck 01:46 Client A, the data-driven type 03:10 Client B, the creative, expressive type 04:33 The deeper truth that actually changes everything 5:29 Jiro Dreams of Sushi in marketing 6:34 What are the layers of marketing 08:49 How to find your next best move

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