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What if the best next step in your marketing career isn't another marketing role? It's easy to think about career progression in terms of moving up within your own function. But what opportunities might open up if you started looking beyond your job title? In this episode of Your Career Journey, I'm joined by Carly Rulton, whose career has taken her from marketing into sales, distribution, partnerships and account management, working with major financial services organisations including HSBC, Santander, Citi and Visa. What I found particularly interesting about Carly's journey is that she didn't set out with a carefully mapped plan to move beyond marketing. Instead, she followed opportunities, built on her existing strengths and developed a much broader understanding of how businesses work. But perhaps the biggest takeaway from our conversation is that your career doesn't have to be defined by your job title. We explore why marketers shouldn't underestimate their transferable skills, how to recognise opportunities beyond traditional marketing roles, and why building relationships, taking calculated risks and being willing to step outside your comfort zone can make such a difference to your career development. In this episode we discuss: ✅ Why a marketing career doesn't have to follow a traditional path ✅ How Carly moved between marketing, sales and commercial roles ✅ The transferable skills that can open doors beyond marketing ✅ Why understanding sales and distribution makes you a stronger marketer ✅ Connecting different business functions to improve the customer journey ✅ Building commercial awareness and a broader business perspective ✅ What working across the payments industry taught Carly about marketing and partnerships ✅ Moving from client marketing into account management ✅ Why job titles don't always reflect your capabilities or potential ✅ How to recognise opportunities for career growth outside your current function ✅ The importance of relationships and finding people who support your development ✅ Taking calculated career risks and staying adaptable as the world of work changes If you're a marketing professional wondering what comes next, considering a career change or looking to develop a broader set of commercial and leadership skills, I think you'll find Carly's perspective really useful. Her career is a great reminder that you don't always need to start again to move in a new direction. Sometimes it's about recognising the skills you already have and being open to where they could take you. Connect with Carly: linkedin.com/in/carlyrulton 00:00 Meet Carly 00:21 Finding Direction 01:37 Early Sales Detour 02:54 HSBC Marketing Start 04:29 Santander Cards Growth 06:45 Move To Australia 10:02 Joining Citi Australia 11:15 Marketing Meets Sales 13:33 Beyond Your Lane 20:13 Connecting Dots For Customers 22:18 Visa And Payments Ecosystem 24:39 Client Versus End Customer 25:56 Building Visa Marketing Services 27:42 Market Entry Growth Levers 28:41 Shift Into Account Management 29:43 Broaden Beyond Marketing Labels 33:32 Transferable Skills Over Titles 39:38 Future Of Work Mindset 43:53 Risks And Finding Your People 48:08 Wrapping Up Key Takeaways I'm Emma Graham, Career Coach, ex-recruiter, here to help you: 💡 Gain clarity on what’s important to you 💡 Confidently communicate your value 💡 Build a personal brand and a strong network 💡 Take a strategic approach to your next move 💡 Navigate the job market effectively 💡 Build career confidence with a repeatable success blueprint 🌐 Explore my coaching programs and free resources: Website: https://www.egconsulting.au/ LinkedIn: / emmajgraham Instagram: / emmagrahamcareercoach 🎁 Free Resources: 📄 CV Development Guide: https://www.egconsulting.au/cv-advice 📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-... 📅 Book Your FREE Career Strategy Discovery Call: https://calendly.com/emmagrahamconsul... 🔔 Never Miss an Update! Subscribe here: / @emmagrahamcareercoach 📜 Important Information: ⚠️ Disclaimer: We are not responsible for any loss or damage from using our content. Use information at your own risk and perform your own due diligence. © Copyright Notice: All materials are owned by Emma Graham Career Coach. Sharing video links and embedding them is allowed with proper attribution to our YouTube channel. 💖 Spread the Love: 💬 Share this video with friends, family, and colleagues who need career support! 👍 Like the video if you find it helpful 🔔 Subscribe and hit the notification bell for more weekly career inspiration! 📢 Your support truly means the world! 🔥 Related Hashtags: #CareerAdvice #CareerTransition #CareerGrowth #EmmaGraham #LeadershipDevelopment #CareerStrategy #ProfessionalDevelopment #CareerCoachAustralia #JobSearchSuccess #NetworkingTips #MarketingCareerCoach #CreativeCareerCoach ©Emma Graham Career Coach

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