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The New Rules of AI Search & Customer Loyalty | Jeremy Pell, ANZ Country Manager at Elastic Analytics Table

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About The New Rules of AI Search & Customer Loyalty | Jeremy Pell, ANZ Country Manager at Elastic

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In this episode, technology commentator and media publisher Dez Blanchfield sits down with Jeremy Pell, Country Manager for ANZ at Elastic, to discuss the breathtaking pace of AI adoption and its fundamental impact on modern business strategies. As organisations rush to integrate artificial intelligence, the playground for customer loyalty and discovery has completely transformed. Jeremy shares exclusive insights from Elastic’s latest research, detailing how shifting consumer expectations are collapsing traditional software interfaces and rewriting the rules of engagement. The conversation dives deep into the challenges of managing exploding volumes of unstructured data, the realities of AI governance, and how Elastic serves as the crucial context layer between an enterprise data estate and large language models (LLMs). They also discuss Elastic's exciting upcoming presence as Gold Sponsors at BeerOps and ExecOps 2026 in Sydney and Melbourne, what attendees can expect from their panel sessions, and why balancing customer experience with operational efficiency is definitely not a zero-sum game. Key Takeaways from This Episode: - The Velocity of AI: Model releases and product roadmaps are shifting weekly, making it a massive challenge for technology partners and enterprise leaders to stay aligned. - The New Search Standard: 62% of Australians now expect a brand’s internal search bar to be as smart as a generative AI tool. - The Cost of Bad Search: Inadequate search results act as a direct pipeline to competitors, with 78% of frustrated users abandoning a site for a rival business when hitting a "no results found" wall. - Unstructured Data Explosion: Unstructured data (videos, call recordings, PDFs, emails) is growing at three times the rate of structured data and now makes up roughly 90% of enterprise data estates. - The Context Layer vs. Token Costs: Dropping entire corporate data estates directly into an LLM is cost-prohibitive, slow, and risky for data sovereignty. Elastic provides the agnostic, IRAP-protected contextual layer to give LLMs precise reasoning without the heavy overhead. - Open Source DNA: From a massive global footprint (including 20% of the ASX 100) to being embedded directly into Google’s disconnected cloud solution, open-source flexibility continues to drive unexpected innovation. Resources & Links Mentioned in this episode: Visit the Elastic website: - https://www.elastic.co Download the 2026 Elastic Australia Search Research Report eBook: - https://www.elastic.co/2026-elastic-australia-search-research-report Follow Jeremy Pell on LinkedIn: - https://www.linkedin.com/in/jeremypell/ Read Jeremy's latest blog: - https://www.elastic.co/blog/australian-search-research-2026 Follow Elastic on LinkedIn: - https://www.linkedin.com/company/elastic-co Register now BeerOps & ExecOps Events: - https://execsandtechs.com/ About today's guest: Jeremy Pell is the Country Manager for Australia and New Zealand at Elastic. He works closely with enterprise leaders and development communities across the region to turn complex, siloed data into real-time insights, helping organisations navigate the shift from legacy keyword frameworks to highly sophisticated, language-powered observability, security, and search solutions.

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