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Emma Grede: Personal Brands Are A Waste Of Time!

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About Emma Grede: Personal Brands Are A Waste Of Time!

Explore Emma Grede: Personal Brands Are A Waste Of Time! with 40,957 views, 1,155 likes, and 77 comments. Experience the impact of this video content that has captured audience attention.

In this episode, Emma Grede (co-founder of Good American, founding partner of SKIMS, and Shark Tank investor) opens up about the unfiltered realities of building billion-dollar brands. From Good American making $1M on its very first day and the intense behind-the-scenes pressure that followed, to dropping out of school at 16 to forge her own path in East London, Emma shares the gritty details of her journey. We dive into how to build a network from scratch, the biggest piece of conventional business advice she thinks is complete BS (and why building a "personal brand" early on is a trap), overcoming mom guilt, and the crucial negotiation advice she learned from Mellody Hobson. Follow Emma: IG: https://www.instagram.com/emmagrede/ https://www.youtube.com/@UCX502l7IeiHUUlcUHQLSCaA https://www.emmagrede.me/ Today's Sponsors: Discover how your team actually works with Scribe Optimize, an intelligence platform that identifies workflow inefficiencies and recommends fixes to save time. Visit https://www.scribe.how/founders and mention Founder’s Story for a 30-day risk-free trial. Timestamps: [00:00] - Intro: The pressure of Good American making $1M on day one [03:07] - Keeping company culture together during impossible scaling [05:37] - Dropping out of school at 16 and finding her early hustle [07:33] - Sourcing motivation when you're starting from nothing [10:24] - Breaking into fashion sponsorship and learning the art of selling [11:53] - Are successful entrepreneurs born with it, or can grit be learned? [13:08] - Scribe Ad Break [14:18] - What powerful people understand about leverage that most don't [15:48] - How to build a powerful network when you don't have one [18:50] - How to use being underestimated in a room to your advantage [20:39] - Do women actually support other women in business? [26:01] - Why focusing on a "personal brand" is terrible advice for early founders [34:08] - Motherhood, sacrifice, and completely reframing mom guilt [40:12] - Life-changing negotiation advice from Mellody Hobson [42:38] - The #1 trait all truly exceptional founders share [44:24] - The one industry Emma would never start a business in [46:35] - Why you will never become successful until you stop lying to yourself

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