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Dollar Shave Club Isn’t Gone. The $1B Is. Analytics Table
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Unilever paid $1 billion in cash for Dollar Shave Club in 2016. By 2022 it had written down about $200 million, and in 2023 it sold control to a private equity firm without saying for how much. This is how the razor subscription company went viral on a $4,500 video, why Unilever overpaid, and how Gillette and Harry's took the edge it had paid for. We follow Michael Dubin's launch video, the 2016 deal with Kees Kruythoff, Gillette's 12% price cut in 2017, the FTC case that kept Harry's independent, and where the billion actually went. CHAPTERS 0:00 Dollar Shave Club's $1 Billion Sale to Unilever 1:25 A $4,500 Video Launches Dollar Shave Club 3:19 Unilever's $1B Deal: All Cash, No Profit 6:29 Gillette Prices Drop 12% 9:27 A Quiet Sale: Dubin Exits, Unilever Sells 11:26 Under the Scope: Where the $1 Billion Went SOURCES Unilever Annual Report and Accounts 2022 (Form 20-F): Dollar Shave Club impairment of €192 million FTC press release, February 3, 2020: suit to block Edgewell's acquisition of Harry's Reporting from Business Insider, Money magazine, TechCrunch and Euromonitor New corporate autopsies every Wednesday and Saturday. Subscribe so you don't miss the next one. #DollarShaveClub #Unilever #Gillette #HarrysRazors #BusinessDocumentary
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