The Elf on the Shelf
@elfontheshelf • Joined June 25, 2009
At a glance
Subscribers
Last 29 days461K
Views
Last 29 days312M
Videos
Last 29 days218
Charts
Subscribers, views & videos over time
Subscribers gained (weekly) · 6 mo
Views gained (weekly) · 6 mo
Subs milestone changes (up to 30)
Views milestone changes (up to 30)
Engagement
Avg. views per video
1.43M
Total views ÷ total videos
Views per subscriber
676×
Total views ÷ subscribers
Subs per video
2.11K
Subscribers ÷ total videos
Revenue estimate
Details →Total (all-time): $218K – $624K
Daily avg.: $10 – $29
Weekly avg.: $72 – $205
Last 29 days: $297 – $849
Based on estimated $0.7–$2 CPM.
Analytics tables
Analytics Table:The Elf on the Shelf
| Date | subscribers | views | videos |
|---|---|---|---|
Jun 22, 2026 Jun 22 Mon | 461K -- | 312M +66.5K | 218 +1 |
Jun 15, 2026 Jun 15 Mon | 461K -- | 311M +92.4K | 217 +1 |
Jun 14, 2026 Jun 14 Sun | 461K -- | 311M +103K | 216 +1 |
Jun 1, 2026 Jun 1 Mon | 461K -1.00K | 311M +107K | 215 +1 |
May 25, 2026 May 25 Mon | 462K -- | 311M +124K | 214 +1 |
May 18, 2026 May 18 Mon | 462K -- | 311M +121K | 213 -- |
May 11, 2026 May 11 Mon | 462K -- | 311M +96.5K | 213 -- |
May 4, 2026 May 4 Mon | 462K -- | 311M +92.3K | 213 -- |
Apr 27, 2026 Apr 27 Mon | 462K -- | 311M +80.5K | 213 -- |
Apr 20, 2026 Apr 20 Mon | 462K -- | 311M -- | 213 -- |
Subscribers gained (weekly)
| Week | Subscribers gained | Change vs prev |
|---|---|---|
Dec 1, 2025 | 5.00K | +5.00K |
Dec 8, 2025 | 6.00K | +1.00K |
Dec 15, 2025 | 4.00K | -2.00K |
Dec 22, 2025 | 3.00K | -1.00K |
Dec 29, 2025 | 1.00K | -2.00K |
Jan 1, 2026 | 1.00K | -- |
Jan 5, 2026 | 1.00K | -- |
Jan 12, 2026 | 0 | -1.00K |
Jan 19, 2026 | 0 | -- |
Jan 26, 2026 | 0 | -- |
Feb 2, 2026 | 0 | -- |
Feb 9, 2026 | 0 | -- |
Feb 16, 2026 | 0 | -- |
Feb 23, 2026 | -1.00K | -1.00K |
Mar 2, 2026 | 0 | +1.00K |
Mar 9, 2026 | 0 | -- |
Views gained (weekly)
| Week | Views gained | Change vs prev |
|---|---|---|
Dec 1, 2025 | 2.48M | +2.48M |
Dec 8, 2025 | 2.93M | +446K |
Dec 15, 2025 | 4.01M | +1.08M |
Dec 22, 2025 | 3.15M | -859K |
Dec 29, 2025 | 648K | -2.50M |
Jan 1, 2026 | 762K | +114K |
Jan 5, 2026 | 683K | -79.5K |
Jan 12, 2026 | 400K | -282K |
Jan 19, 2026 | 306K | -93.7K |
Jan 26, 2026 | 246K | -59.9K |
Feb 2, 2026 | 199K | -47.0K |
Feb 9, 2026 | 237K | +37.4K |
Feb 16, 2026 | 296K | +59.8K |
Feb 23, 2026 | 308K | +12.0K |
Mar 2, 2026 | 301K | -7.56K |
Mar 9, 2026 | 224K | -77.2K |
About
Welcome to the official Elf on the Shelf® YouTube channel — the magical home of the Santaverse! Preschoolers can play and learn with Scout Elf Squad, our North Pole preschool series full of teamwork, kindness and songs, where Frostina, Shiver, Snowdrop, and Blizzard learn, play, and save the day! Families can watc…
- Handle
- @elfontheshelf
- Joined
- June 25, 2009
More features coming
We're working on new analytics and tools. Stay tuned.
More features coming
We're working on new analytics and tools. Stay tuned.