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Theory

Unknown@theorynyc  •  Joined February 4, 2013

Live
Sub 1.53K  |  View 13.5M  |  Video 165
#2,530,594
#664,910

At a glance

Subscribers

Last 29 days

1.53K

+10 (+0.7%)

Views

Last 29 days

13.5M

+32.2K (+0.2%)

Videos

Last 29 days

165

+1 (+0.6%)

Charts

Subscribers, views & videos over time

Tap on chart to see values
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Subscribers gained (weekly) · 6 mo

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Views gained (weekly) · 6 mo

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Subs milestone changes (up to 30)

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Views milestone changes (up to 30)

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Engagement

Avg. views per video

81.9K

Total views ÷ total videos

Views per subscriber

8,826×

Total views ÷ subscribers

Subs per video

9

Subscribers ÷ total videos

Revenue estimate

Details →

Total (all-time): $9.46K – $27.0K

Daily avg.: $1 – $2

Weekly avg.: $5 – $16

Last 29 days: $23 – $64

Based on estimated $0.7–$2 CPM.

Analytics tables

Analytics Table:Theory

Date
subscribers
views
videos
Jul 28, 2026
Jul 28
Tue
1.53K
--
13.5M
+1.20K
165
--
Jul 20, 2026
Jul 20
Mon
1.53K
+10
13.5M
+12.2K
165
+1
Jul 13, 2026
Jul 13
Mon
1.52K
--
13.5M
+8.61K
164
--
Jul 6, 2026
Jul 6
Mon
1.52K
--
13.4M
+5.81K
164
--
Jun 29, 2026
Jun 29
Mon
1.52K
--
13.4M
+5.44K
164
--
Jun 22, 2026
Jun 22
Mon
1.52K
+10
13.4M
+11.1K
164
+1
Jun 15, 2026
Jun 15
Mon
1.51K
--
13.4M
+5.03K
163
--
Jun 14, 2026
Jun 14
Sun
1.51K
--
13.4M
+6.68K
163
--
Jun 1, 2026
Jun 1
Mon
1.51K
--
13.4M
+14.9K
163
--
May 25, 2026
May 25
Mon
1.51K
--
13.4M
--
163
--

Subscribers gained (weekly)

WeekSubscribers gainedChange vs prev
Jan 1, 2026
0
--
Jan 5, 2026
0
--
Jan 12, 2026
10
+10
Jan 19, 2026
0
-10
Jan 26, 2026
10
+10
Feb 2, 2026
0
-10
Feb 9, 2026
0
--
Feb 16, 2026
10
+10
Feb 23, 2026
0
-10
Mar 2, 2026
0
--
Mar 9, 2026
0
--
Mar 17, 2026
10
+10
Mar 23, 2026
0
-10
Mar 30, 2026
0
--
Apr 6, 2026
10
+10
Apr 13, 2026
0
-10

Views gained (weekly)

WeekViews gainedChange vs prev
Jan 1, 2026
59.9K
+59.9K
Jan 5, 2026
249K
+189K
Jan 12, 2026
209K
-39.8K
Jan 19, 2026
208K
-1.46K
Jan 26, 2026
468K
+260K
Feb 2, 2026
341K
-127K
Feb 9, 2026
274K
-66.5K
Feb 16, 2026
114K
-160K
Feb 23, 2026
105K
-8.74K
Mar 2, 2026
170K
+64.3K
Mar 9, 2026
142K
-27.1K
Mar 17, 2026
137K
-5.03K
Mar 23, 2026
88.6K
-49.1K
Mar 30, 2026
100K
+11.7K
Apr 6, 2026
101K
+1.53K
Apr 13, 2026
90.8K
-11.0K

About

In 1997, Theory was founded on the simple idea that stretch fabrics in tailored clothing could change how we dress and improve the way we live. Theory is designed in downtown New York’s Meatpacking District. We continue to offer men and women sophisticated, functional clothes made with integrity, innovation, and style…

Handle
@theorynyc
Joined
February 4, 2013

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