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Theory

Unknown@theorynyc  •  Joined February 4, 2013

Live
Sub 1.52K  |  View 13.4M  |  Video 163
#2,423,962
#644,200

At a glance

Subscribers

Last 24 days

1.52K

+10 (+0.7%)

Views

Last 24 days

13.4M

+225K (+1.7%)

Videos

Last 24 days

163

— No change

Charts

Subscribers, views & videos over time

Tap on chart to see values
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Subscribers gained (weekly) · 6 mo

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Views gained (weekly) · 6 mo

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Subs milestone changes (up to 30)

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Views milestone changes (up to 30)

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Engagement

Avg. views per video

82.6K

Total views ÷ total videos

Views per subscriber

8,862×

Total views ÷ subscribers

Subs per video

9

Subscribers ÷ total videos

Revenue estimate

Details →

Total (all-time): $9.43K – $26.9K

Daily avg.: $7 – $19

Weekly avg.: $46 – $132

Last 24 days: $158 – $451

Based on estimated $0.7–$2 CPM.

Analytics tables

Analytics Table:Theory

Date
subscribers
views
videos
Jun 1, 2026
Jun 1
Mon
1.51K
--
13.4M
+14.9K
163
--
May 25, 2026
May 25
Mon
1.51K
--
13.4M
+8.63K
163
--
May 18, 2026
May 18
Mon
1.51K
+10
13.4M
+56.2K
163
--
May 11, 2026
May 11
Mon
1.50K
--
13.3M
+221K
163
--
May 4, 2026
May 4
Mon
1.50K
--
13.1M
+129K
163
+3
Apr 27, 2026
Apr 27
Mon
1.50K
+10
13.0M
+17.0K
160
+1
Apr 20, 2026
Apr 20
Mon
1.49K
--
13.0M
+36.6K
159
--
Apr 13, 2026
Apr 13
Mon
1.49K
--
12.9M
+90.8K
159
+1
Apr 6, 2026
Apr 6
Mon
1.49K
+10
12.8M
+101K
158
--
Mar 30, 2026
Mar 30
Mon
1.48K
--
12.7M
--
158
--

Subscribers gained (weekly)

WeekSubscribers gainedChange vs prev
Dec 1, 2025
0
--
Dec 8, 2025
0
--
Dec 15, 2025
10
+10
Dec 22, 2025
0
-10
Dec 29, 2025
0
--
Jan 1, 2026
0
--
Jan 5, 2026
0
--
Jan 12, 2026
10
+10
Jan 19, 2026
0
-10
Jan 26, 2026
10
+10
Feb 2, 2026
0
-10
Feb 9, 2026
0
--
Feb 16, 2026
10
+10
Feb 23, 2026
0
-10
Mar 2, 2026
0
--
Mar 9, 2026
0
--

Views gained (weekly)

WeekViews gainedChange vs prev
Dec 1, 2025
171K
+171K
Dec 8, 2025
228K
+57.0K
Dec 15, 2025
125K
-102K
Dec 22, 2025
144K
+18.4K
Dec 29, 2025
41.3K
-103K
Jan 1, 2026
59.9K
+18.5K
Jan 5, 2026
249K
+189K
Jan 12, 2026
209K
-39.8K
Jan 19, 2026
208K
-1.46K
Jan 26, 2026
468K
+260K
Feb 2, 2026
341K
-127K
Feb 9, 2026
274K
-66.5K
Feb 16, 2026
114K
-160K
Feb 23, 2026
105K
-8.74K
Mar 2, 2026
170K
+64.3K
Mar 9, 2026
142K
-27.1K

About

In 1997, Theory was founded on the simple idea that stretch fabrics in tailored clothing could change how we dress and improve the way we live. Theory is designed in downtown New York’s Meatpacking District. We continue to offer men and women sophisticated, functional clothes made with integrity, innovation, and style…

Handle
@theorynyc
Joined
February 4, 2013

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