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What It IsWhat It Is

What It Is

United Kingdom@whatitismg  •  Joined August 19, 2019

Live
Sub 38.5K  |  View 8.57M  |  Video 49
#795,199
#22,891United Kingdom
#816,041
#22,673United Kingdom

At a glance

Subscribers

Last 29 days

38.5K

— No change

Views

Last 29 days

8.57M

+3.84K (+0.0%)

Videos

Last 29 days

49

— No change

Charts

Subscribers, views & videos over time

Tap on chart to see values
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Subscribers gained (weekly) · 6 mo

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Views gained (weekly) · 6 mo

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Subs milestone changes (up to 30)

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Views milestone changes (up to 30)

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Engagement

Avg. views per video

175K

Total views ÷ total videos

Views per subscriber

223×

Total views ÷ subscribers

Subs per video

786

Subscribers ÷ total videos

Revenue estimate

Details →

Total (all-time): $6.00K – $17.1K

Daily avg.: $0 – $0

Weekly avg.: $1 – $2

Last 29 days: $3 – $8

Based on estimated $0.7–$2 CPM.

Analytics tables

Analytics Table:What It Is

Date
subscribers
views
videos
Jul 20, 2026
Jul 20
Mon
38.5K
--
8.57M
+209
49
--
Jul 13, 2026
Jul 13
Mon
38.5K
--
8.57M
+720
49
--
Jul 6, 2026
Jul 6
Mon
38.5K
--
8.57M
+924
49
--
Jun 29, 2026
Jun 29
Mon
38.5K
--
8.57M
+1.14K
49
--
Jun 22, 2026
Jun 22
Mon
38.5K
--
8.57M
+987
49
--
Jun 15, 2026
Jun 15
Mon
38.5K
--
8.57M
+924
49
--
Jun 14, 2026
Jun 14
Sun
38.5K
--
8.57M
+798
49
--
Jun 1, 2026
Jun 1
Mon
38.5K
--
8.57M
+1.09K
49
--
May 25, 2026
May 25
Mon
38.5K
--
8.57M
+1.08K
49
--
May 18, 2026
May 18
Mon
38.5K
--
8.57M
--
49
--

Subscribers gained (weekly)

WeekSubscribers gainedChange vs prev
Jan 1, 2026
0
--
Jan 5, 2026
0
--
Jan 12, 2026
-101
-100
Jan 19, 2026
0
+100
Jan 26, 2026
0
--
Feb 2, 2026
0
--
Feb 9, 2026
0
--
Feb 16, 2026
0
--
Feb 23, 2026
0
--
Mar 2, 2026
0
--
Mar 9, 2026
0
--
Mar 16, 2026
0
--
Mar 23, 2026
0
--
Mar 30, 2026
0
--
Apr 6, 2026
0
--
Apr 13, 2026
0
--

Views gained (weekly)

WeekViews gainedChange vs prev
Jan 1, 2026
980
+980
Jan 5, 2026
1.25K
+269
Jan 12, 2026
1.46K
+216
Jan 19, 2026
1.25K
-208
Jan 26, 2026
1.21K
-43
Feb 2, 2026
1.41K
+203
Feb 9, 2026
1.28K
-130
Feb 16, 2026
1.42K
+137
Feb 23, 2026
1.20K
-217
Mar 2, 2026
1.32K
+112
Mar 9, 2026
1.27K
-50
Mar 16, 2026
1.24K
-28
Mar 23, 2026
927
-314
Mar 30, 2026
1.27K
+345
Apr 6, 2026
1.17K
-96
Apr 13, 2026
1.06K
-111

About

'WHAT IT IS" is an online magazine covering music, sport, fashion and everything in between. With original shows and exclusive interviews - there's always something to watch.

Handle
@whatitismg
Joined
August 19, 2019

More features coming

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