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e.l.f. Cosmeticse.l.f. Cosmetics

e.l.f. Cosmetics

United States@elfcosmetics  •  Joined September 18, 2008

Live
Sub 223K  |  View 230M  |  Video 899
#266,696
#50,937United States
#109,845
#20,124United States

At a glance

Subscribers

Last 28 days

223K

+2K (+0.9%)

Views

Last 28 days

230M

+1.05M (+0.5%)

Videos

Last 28 days

899

+28 (+3.2%)

Charts

Subscribers, views & videos over time

Tap on chart to see values
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Subscribers gained (weekly) · 6 mo

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Views gained (weekly) · 6 mo

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Subs milestone changes (up to 30)

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Views milestone changes (up to 30)

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Engagement

Avg. views per video

256K

Total views ÷ total videos

Views per subscriber

1,030×

Total views ÷ subscribers

Subs per video

249

Subscribers ÷ total videos

Revenue estimate

Details →

Total (all-time): $161K – $461K

Daily avg.: $26 – $75

Weekly avg.: $184 – $526

Last 28 days: $737 – $2.10K

Based on estimated $0.7–$2 CPM.

Analytics tables

Analytics Table:e.l.f. Cosmetics

Date
subscribers
views
videos
Jul 28, 2026
Jul 28
Tue
223K
--
230M
+138K
899
+6
Jul 20, 2026
Jul 20
Mon
223K
+1.00K
230M
+321K
893
+7
Jul 13, 2026
Jul 13
Mon
222K
+1.00K
230M
+314K
886
+7
Jul 6, 2026
Jul 6
Mon
221K
--
229M
+214K
879
+7
Jun 29, 2026
Jun 29
Mon
221K
--
229M
+334K
872
+7
Jun 22, 2026
Jun 22
Mon
221K
+1.00K
229M
+361K
865
+6
Jun 15, 2026
Jun 15
Mon
220K
--
229M
+528K
859
+8
Jun 14, 2026
Jun 14
Sun
220K
+1.00K
228M
+351K
851
+7
Jun 1, 2026
Jun 1
Mon
219K
--
228M
+387K
844
+8
May 25, 2026
May 25
Mon
219K
--
227M
--
836
--

Subscribers gained (weekly)

WeekSubscribers gainedChange vs prev
Feb 2, 2026
1.00K
+1.00K
Feb 9, 2026
0
-1.00K
Feb 16, 2026
0
--
Feb 23, 2026
1.00K
+1.00K
Mar 2, 2026
0
-1.00K
Mar 9, 2026
0
--
Mar 17, 2026
1.00K
+1.00K
Mar 23, 2026
0
-1.00K
Mar 30, 2026
0
--
Apr 6, 2026
1.00K
+1.00K
Apr 13, 2026
0
-1.00K
Apr 20, 2026
0
--
Apr 27, 2026
1.00K
+1.00K
May 4, 2026
1.00K
--
May 11, 2026
1.00K
--
May 18, 2026
0
-1.00K

Views gained (weekly)

WeekViews gainedChange vs prev
Jan 31, 2026
17.6K
--
Feb 2, 2026
26.6M
+26.6M
Feb 9, 2026
11.6M
-15.0M
Feb 16, 2026
6.09M
-5.50M
Feb 23, 2026
5.11M
-983K
Mar 2, 2026
4.07M
-1.04M
Mar 9, 2026
763K
-3.30M
Mar 17, 2026
-2.02M
-2.78M
Mar 23, 2026
1.17M
+3.20M
Mar 30, 2026
13.1M
+12.0M
Apr 6, 2026
6.43M
-6.75M
Apr 13, 2026
6.81M
+382K
Apr 20, 2026
4.82M
-1.98M
Apr 27, 2026
21.0M
+16.1M
May 4, 2026
8.88M
-12.1M
May 11, 2026
959K
-7.92M

About

Welcome to the official e.l.f. YouTube Channel! As bold disruptors with kind hearts, it is our mission make the best of beauty accessible. We create e.l.f. clean, vegan, cruelty-free, and Fair Trade Certified™ makeup and skincare that delivers without compromise, proving that luxury can be e.l.f.fordable. Our channel …

Handle
@elfcosmetics
Joined
September 18, 2008

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