Behind the Business with Michelle Toh bannerBehind the Business with Michelle Toh banner
Behind the Business with Michelle TohBehind the Business with Michelle Toh

Behind the Business with Michelle Toh

Unknown@behindthebusinessshow  •  Joined February 2, 2025

Live
Sub 31.3K  |  View 7.19M  |  Video 100
#911,493
#179,226Unknown country
#920,396
#238,510Unknown country

At a glance

Behind the Business with Michelle Toh ranks #911,493 globally for subscribers (31.3K), #920,396 globally for views (7.19M), 100 videos published.

Subscribers

31,380

Views

7,197,882

Videos

100

Charts

Subscribers, views & videos over time

Hover or tap the chart to see values

Subscribers gained (weekly) · 6 mo

Views gained (weekly) · 6 mo

Engagement

Avg. views per video

71.9K

Total views ÷ total videos

Views per subscriber

229×

Total views ÷ subscribers

Subs per video

314

Subscribers ÷ total videos

Revenue estimate

Details →

Total (all-time): $5.04K – $14.3K

Based on estimated $0.7–$2 CPM.

Analytics tables

About

Business journalist & CNN alum. Sharing stories, interviews + experiments as my new show takes shape 🎥 Behind the Business is a Webby Award-winning, thoughtfully produced video podcast that takes audiences behind some of the world's most recognizable brands. This is not a fawning interview show. We pair deep resear…

Joined
February 2, 2025

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Frequently asked questions

How accurate are these YouTube channel analytics?

Subscriber, view, and video counts come from YouTube's public API and refresh regularly. Growth and revenue figures are estimates built from tracked historical data, so they can differ slightly from what a channel owner sees privately in YouTube Studio.

How is a channel's global and country rank calculated?

Rank compares this channel's subscriber count and view count against every other channel Socialcounts.org tracks, both worldwide and within its home country.

How is the revenue estimate calculated?

It's a rough public estimate based on a $0.7–$2.0 CPM (revenue per 1,000 views) applied to view counts — not actual creator earnings, which depend on ad rates, audience geography, and monetization settings YouTube doesn't expose publicly.

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