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Darlene ObiyanDarlene Obiyan

Darlene Obiyan

United States@beautyiswhatido2.0  •  Joined September 12, 2017

Live
Sub 87.6K  |  View 6.22M  |  Video 407
#497,329
#90,589United States
#908,691
#145,121United States

At a glance

Subscribers

Last 29 days

87.6K

+9.5K (+12.2%)

Views

Last 29 days

6.22M

+477K (+8.3%)

Videos

Last 29 days

407

+4 (+1.0%)

Charts

Subscribers, views & videos over time

Tap on chart to see values
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Subscribers gained (weekly) · 6 mo

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Views gained (weekly) · 6 mo

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Subs milestone changes (up to 30)

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Views milestone changes (up to 30)

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Engagement

Avg. views per video

15.3K

Total views ÷ total videos

Views per subscriber

71×

Total views ÷ subscribers

Subs per video

215

Subscribers ÷ total videos

Revenue estimate

Details →

Total (all-time): $4.36K – $12.4K

Daily avg.: $12 – $33

Weekly avg.: $81 – $231

Last 29 days: $334 – $955

Based on estimated $0.7–$2 CPM.

Analytics tables

Analytics Table:Darlene Obiyan

Date
subscribers
views
videos
Jun 1, 2026
Jun 1
Mon
87.6K
+1.00K
6.20M
+101K
407
--
May 25, 2026
May 25
Mon
86.6K
+2.10K
6.10M
+184K
407
+6
May 18, 2026
May 18
Mon
84.5K
+5.50K
5.91M
+222K
401
+4
May 11, 2026
May 11
Mon
79.0K
+800
5.69M
-76.8K
397
-8
May 4, 2026
May 4
Mon
78.2K
+200
5.77M
+67.8K
405
+4
Apr 27, 2026
Apr 27
Mon
78.0K
+200
5.70M
+51.6K
401
+2
Apr 20, 2026
Apr 20
Mon
77.8K
+500
5.65M
+103K
399
+5
Apr 13, 2026
Apr 13
Mon
77.3K
+800
5.54M
+133K
394
+6
Apr 6, 2026
Apr 6
Mon
76.5K
+700
5.41M
+107K
388
+3
Mar 30, 2026
Mar 30
Mon
75.8K
--
5.30M
--
385
--

Subscribers gained (weekly)

WeekSubscribers gainedChange vs prev
Dec 1, 2025
700
+700
Dec 8, 2025
400
-300
Dec 15, 2025
700
+300
Dec 22, 2025
700
--
Dec 29, 2025
400
-300
Jan 1, 2026
300
-100
Jan 5, 2026
300
--
Jan 12, 2026
300
--
Jan 19, 2026
500
+200
Jan 26, 2026
300
-200
Feb 2, 2026
400
+100
Feb 9, 2026
400
--
Feb 16, 2026
300
-100
Feb 23, 2026
300
--
Mar 2, 2026
300
--
Mar 9, 2026
600
+300

Views gained (weekly)

WeekViews gainedChange vs prev
Dec 1, 2025
101K
+101K
Dec 8, 2025
70.1K
-30.9K
Dec 15, 2025
71.5K
+1.42K
Dec 22, 2025
71.8K
+271
Dec 29, 2025
45.8K
-26.0K
Jan 1, 2026
30.9K
-14.8K
Jan 5, 2026
67.9K
+36.9K
Jan 12, 2026
58.0K
-9.91K
Jan 19, 2026
62.3K
+4.36K
Jan 26, 2026
37.8K
-24.5K
Feb 2, 2026
52.6K
+14.8K
Feb 9, 2026
110K
+58.1K
Feb 16, 2026
89.0K
-21.7K
Feb 23, 2026
63.1K
-25.9K
Mar 2, 2026
69.3K
+6.21K
Mar 9, 2026
91.0K
+21.6K

About

Hi, I’m Darlene Obiyan 💜 Welcome to Beauty Is What I Do 2.0! This channel is all about helping midlife women (40+) embrace beauty, style, and faith in every area of life. Here you’ll find: 💄 Easy makeup looks & beauty hacks 👗 Fashion that feels fun, elegant, and confident ✨ Faith-based encouragement to keep you in…

Handle
@beautyiswhatido2.0
Joined
September 12, 2017

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