Darlene Obiyan
@beautyiswhatido2.0 • Joined September 12, 2017
At a glance
Subscribers
Last 29 days100K
Views
Last 29 days8.03M
Videos
Last 29 days436
Charts
Subscribers, views & videos over time
Subscribers gained (weekly) · 6 mo
Views gained (weekly) · 6 mo
Subs milestone changes (up to 30)
Views milestone changes (up to 30)
Engagement
Avg. views per video
18.4K
Total views ÷ total videos
Views per subscriber
80×
Total views ÷ subscribers
Subs per video
231
Subscribers ÷ total videos
Revenue estimate
Details →Total (all-time): $5.62K – $16.0K
Daily avg.: $24 – $69
Weekly avg.: $168 – $481
Last 29 days: $697 – $1.99K
Based on estimated $0.7–$2 CPM.
Analytics tables
Analytics Table:Darlene Obiyan
| Date | subscribers | views | videos |
|---|---|---|---|
Jul 28, 2026 Jul 28 Tue | 100K -- | 8.02M +71.6K | 436 +2 |
Jul 20, 2026 Jul 20 Mon | 100K +600 | 7.95M +155K | 434 +2 |
Jul 13, 2026 Jul 13 Mon | 99.4K +2.10K | 7.79M +301K | 432 +2 |
Jul 6, 2026 Jul 6 Mon | 97.3K +2.50K | 7.49M +309K | 430 +1 |
Jun 29, 2026 Jun 29 Mon | 94.8K +1.30K | 7.18M +200K | 429 +6 |
Jun 22, 2026 Jun 22 Mon | 93.5K +1.30K | 6.98M +192K | 423 +1 |
Jun 15, 2026 Jun 15 Mon | 92.2K +1.80K | 6.79M +244K | 422 +6 |
Jun 14, 2026 Jun 14 Sun | 90.4K +2.00K | 6.54M +282K | 416 +6 |
Jun 1, 2026 Jun 1 Mon | 88.4K +1.80K | 6.26M +162K | 410 +3 |
May 25, 2026 May 25 Mon | 86.6K -- | 6.10M -- | 407 -- |
Subscribers gained (weekly)
| Week | Subscribers gained | Change vs prev |
|---|---|---|
Jan 1, 2026 | 300 | +300 |
Jan 5, 2026 | 300 | -- |
Jan 12, 2026 | 300 | -- |
Jan 19, 2026 | 500 | +200 |
Jan 26, 2026 | 300 | -200 |
Feb 2, 2026 | 400 | +100 |
Feb 9, 2026 | 400 | -- |
Feb 16, 2026 | 300 | -100 |
Feb 23, 2026 | 300 | -- |
Mar 2, 2026 | 300 | -- |
Mar 9, 2026 | 600 | +300 |
Mar 17, 2026 | 600 | -- |
Mar 23, 2026 | 1.00K | +400 |
Mar 30, 2026 | 900 | -100 |
Apr 6, 2026 | 700 | -200 |
Apr 13, 2026 | 800 | +100 |
Views gained (weekly)
| Week | Views gained | Change vs prev |
|---|---|---|
Jan 1, 2026 | 30.9K | +30.9K |
Jan 5, 2026 | 67.9K | +36.9K |
Jan 12, 2026 | 58.0K | -9.91K |
Jan 19, 2026 | 62.3K | +4.36K |
Jan 26, 2026 | 37.8K | -24.5K |
Feb 2, 2026 | 52.6K | +14.8K |
Feb 9, 2026 | 110K | +58.1K |
Feb 16, 2026 | 89.0K | -21.7K |
Feb 23, 2026 | 63.1K | -25.9K |
Mar 2, 2026 | 69.3K | +6.21K |
Mar 9, 2026 | 91.0K | +21.6K |
Mar 17, 2026 | 88.6K | -2.41K |
Mar 23, 2026 | 144K | +55.5K |
Mar 30, 2026 | 157K | +13.3K |
Apr 6, 2026 | 107K | -50.3K |
Apr 13, 2026 | 133K | +26.6K |
About
Hi, I’m Darlene Obiyan 💜 Welcome to Beauty Is What I Do 2.0! This channel is all about helping midlife women (40+) embrace beauty, style, and faith in every area of life. Here you’ll find: 💄 Easy makeup looks & beauty hacks 👗 Fashion that feels fun, elegant, and confident ✨ Faith-based encouragement to keep you in…
- Handle
- @beautyiswhatido2.0
- Joined
- September 12, 2017
More features coming
We're working on new analytics and tools. Stay tuned.
More features coming
We're working on new analytics and tools. Stay tuned.