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Former MerchandiseFormer Merchandise

Former Merchandise

United States@formermerchandise  •  Joined May 1, 2017

Live
Sub 6.54K  |  View 571K  |  Video 36
#1,664,159
#273,635United States
#2,113,530
#316,388United States

At a glance

Subscribers

Last 29 days

6.54K

+80 (+1.2%)

Views

Last 29 days

571K

+11.1K (+2.0%)

Videos

Last 29 days

36

+1 (+2.9%)

Charts

Subscribers, views & videos over time

Tap on chart to see values
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Subscribers gained (weekly) · 6 mo

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Views gained (weekly) · 6 mo

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Subs milestone changes (up to 30)

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Views milestone changes (up to 30)

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Engagement

Avg. views per video

15.8K

Total views ÷ total videos

Views per subscriber

87×

Total views ÷ subscribers

Subs per video

182

Subscribers ÷ total videos

Revenue estimate

Details →

Total (all-time): $400 – $1.14K

Daily avg.: $0 – $1

Weekly avg.: $2 – $5

Last 29 days: $8 – $22

Based on estimated $0.7–$2 CPM.

Analytics tables

Analytics Table:Former Merchandise

Date
subscribers
views
videos
Aug 10, 2026
Aug 10
Mon
6.54K
--
571K
+343
36
--
Aug 3, 2026
Aug 3
Mon
6.54K
+30
570K
+3.29K
36
--
Jul 28, 2026
Jul 28
Tue
6.51K
+20
567K
+2.50K
36
+1
Jul 20, 2026
Jul 20
Mon
6.49K
+10
564K
+2.24K
35
--
Jul 13, 2026
Jul 13
Mon
6.48K
+20
562K
+2.74K
35
--
Jul 6, 2026
Jul 6
Mon
6.46K
+30
559K
+2.39K
35
--
Jun 29, 2026
Jun 29
Mon
6.43K
+20
557K
+2.88K
35
--
Jun 22, 2026
Jun 22
Mon
6.41K
+60
554K
+4.40K
35
--
Jun 15, 2026
Jun 15
Mon
6.35K
+40
550K
+6.52K
35
--
Jun 14, 2026
Jun 14
Sun
6.31K
--
543K
--
35
--

Subscribers gained (weekly)

WeekSubscribers gainedChange vs prev
Feb 2, 2026
30
+30
Feb 9, 2026
30
--
Feb 16, 2026
20
-10
Feb 23, 2026
100
+80
Mar 2, 2026
50
-50
Mar 9, 2026
240
+190
Mar 17, 2026
30
-210
Mar 23, 2026
30
--
Mar 30, 2026
20
-10
Apr 6, 2026
20
--
Apr 13, 2026
10
-10
Apr 20, 2026
20
+10
Apr 27, 2026
10
-10
May 4, 2026
130
+120
May 11, 2026
60
-70
May 18, 2026
20
-40

Views gained (weekly)

WeekViews gainedChange vs prev
Jan 31, 2026
147
--
Feb 2, 2026
3.76K
+3.61K
Feb 9, 2026
2.37K
-1.39K
Feb 16, 2026
1.68K
-693
Feb 23, 2026
10.4K
+8.73K
Mar 2, 2026
2.30K
-8.11K
Mar 9, 2026
21.0K
+18.7K
Mar 17, 2026
4.25K
-16.7K
Mar 23, 2026
2.23K
-2.02K
Mar 30, 2026
2.36K
+128
Apr 6, 2026
1.70K
-659
Apr 13, 2026
1.99K
+289
Apr 20, 2026
1.89K
-100
Apr 27, 2026
1.24K
-642
May 4, 2026
12.6K
+11.4K
May 11, 2026
6.49K
-6.18K

About

Independently rider owned and operated, FORMER was founded in 2017 by Craig Anderson, Dane Reynolds, Austyn Gillette, and Dylan Rieder (rest in peace). The brand is a true reflection of us as founders, and our vision to create something different. Former is the company we wanted to ride for, producing the movies we wan…

Handle
@formermerchandise
Joined
May 1, 2017

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