The LEGO Group
@thelegogroup • Joined August 12, 2016
At a glance
Subscribers
Last 29 days624K
Views
Last 29 days42.6M
Videos
Last 29 days375
Charts
Subscribers, views & videos over time
Subscribers gained (weekly) · 6 mo
Views gained (weekly) · 6 mo
Subs milestone changes (up to 30)
Views milestone changes (up to 30)
Engagement
Avg. views per video
113K
Total views ÷ total videos
Views per subscriber
68×
Total views ÷ subscribers
Subs per video
1.66K
Subscribers ÷ total videos
Revenue estimate
Details →Total (all-time): $29.8K – $85.3K
Daily avg.: $67 – $191
Weekly avg.: $468 – $1.33K
Last 29 days: $1.94K – $5.54K
Based on estimated $0.7–$2 CPM.
Analytics tables
Analytics Table:The LEGO Group
| Date | subscribers | views | videos |
|---|---|---|---|
Jun 22, 2026 Jun 22 Mon | 624K -- | 42.6M +267K | 375 -- |
Jun 15, 2026 Jun 15 Mon | 624K +1.00K | 42.4M +717K | 375 -- |
Jun 14, 2026 Jun 14 Sun | 623K -- | 41.7M +825K | 375 -- |
Jun 1, 2026 Jun 1 Mon | 623K +1.00K | 40.8M +837K | 375 -- |
May 25, 2026 May 25 Mon | 622K -- | 40.0M +860K | 375 +9 |
May 18, 2026 May 18 Mon | 622K -- | 39.1M +864K | 366 -- |
May 11, 2026 May 11 Mon | 622K -- | 38.3M +831K | 366 -- |
May 4, 2026 May 4 Mon | 622K +1.00K | 37.4M +876K | 366 -- |
Apr 27, 2026 Apr 27 Mon | 621K -- | 36.6M +706K | 366 -- |
Apr 20, 2026 Apr 20 Mon | 621K -- | 35.9M -- | 366 -- |
Subscribers gained (weekly)
| Week | Subscribers gained | Change vs prev |
|---|---|---|
Dec 1, 2025 | 1.00K | +1.00K |
Dec 8, 2025 | 1.00K | -- |
Dec 15, 2025 | 1.00K | -- |
Dec 22, 2025 | 1.00K | -- |
Dec 29, 2025 | 0 | -1.00K |
Jan 1, 2026 | 0 | -- |
Jan 5, 2026 | 1.00K | +1.00K |
Jan 12, 2026 | 0 | -1.00K |
Jan 19, 2026 | 0 | -- |
Jan 26, 2026 | 0 | -- |
Feb 2, 2026 | 0 | -- |
Feb 9, 2026 | 0 | -- |
Feb 16, 2026 | 0 | -- |
Feb 23, 2026 | 0 | -- |
Mar 2, 2026 | 1.00K | +1.00K |
Mar 9, 2026 | 0 | -1.00K |
Views gained (weekly)
| Week | Views gained | Change vs prev |
|---|---|---|
Dec 1, 2025 | 20.6K | +20.6K |
Dec 8, 2025 | 20.7K | +76 |
Dec 15, 2025 | 19.7K | -926 |
Dec 22, 2025 | 6.48K | -13.2K |
Dec 29, 2025 | 9.20K | +2.72K |
Jan 1, 2026 | 12.3K | +3.13K |
Jan 5, 2026 | 23.1K | +10.8K |
Jan 12, 2026 | 24.3K | +1.15K |
Jan 19, 2026 | 21.8K | -2.49K |
Jan 26, 2026 | 21.1K | -633 |
Feb 2, 2026 | 18.9K | -2.27K |
Feb 9, 2026 | 19.7K | +801 |
Feb 16, 2026 | 18.9K | -795 |
Feb 23, 2026 | 18.8K | -39 |
Mar 2, 2026 | 17.5K | -1.35K |
Mar 9, 2026 | 19.0K | +1.50K |
About
Welcome to the LEGO Group channel. A behind-the-scenes look at everything we’re building that isn’t made of bricks! (Don’t worry fans, there are still plenty of LEGO bricks!) If you’re interested in a career with the LEGO Group, want to know how we interact with our wonderful community around the world or looking for …
- Handle
- @thelegogroup
- Joined
- August 12, 2016
More features coming
We're working on new analytics and tools. Stay tuned.
More features coming
We're working on new analytics and tools. Stay tuned.