What Is Product Cannibalization in Marketing? #MarketingMinute 076 (Marketing Strategy)
Published September 25, 2017
Views 47.2K | Likes 187 | Comments 16
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Performance vs. channel
Outlier score
Engagement rate
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Product cannibalization can destroy your profits, but it can also save your company. Which one it does depends on how you manage it. In simple terms, product cannibalization occurs when a company launches a new product that steals volume, sales revenue, and/or market share from one or more of their existing products.…
- Published
- September 25, 2017
- Made for kids
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More features coming
We're working on new analytics and tools. Stay tuned.