8:51Long-form

Why This Taste Map Is Wrong | WIRED

United StatesPublished March 30, 2020

Views 138K  |  Likes 2.95K  |  Comments 219
Views#5,585,823Global
Views#1,182,901United States

Channel

WIREDWIRED
13M subs•4.24K videos•Sep 2005

This video has 138K views and 2.95K likes, ranking #5,585,823 globally among tracked YouTube videos by view count.

At a glance

Views

138,225

Likes

2,952

Comments

219

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $97 – $276

Based on estimated $0.7–$2 CPM.

About

We've all seen the famous "taste map," a diagram of the human tongue that separates different sections based on taste, with examples like sweet, sour, salty, and umami. Robert Margolskee, director and president at Monell Chemical Senses Center, explains why these taste maps are wrong, and provides some more accurate ex…

Published
March 30, 2020
Made for kids
No

More features coming

We're working on new analytics and tools. Stay tuned.

Frequently asked questions

How accurate are these YouTube video analytics?

View, like, and comment counts come from YouTube's public API and refresh regularly. Growth and revenue figures are estimates built from tracked historical data, so they can differ slightly from what the creator sees privately in YouTube Studio.

What is the outlier score?

How this video's views compare to the channel's usual Shorts or long-form video. A 2x score means double the usual views for that channel, 0.5x means half.

What is engagement rate and how is it calculated?

Likes and comments per view, compared to this channel's typical engagement rate — shown as above or below what's usual for the channel.

How is the revenue estimate calculated?

It's a rough public estimate based on a $0.7–$2.0 CPM (revenue per 1,000 views) applied to view count — not actual creator earnings, which depend on ad rates, audience geography, and monetization settings YouTube doesn't expose publicly.

Is this YouTube video analytics checker free?

Yes. You get 10 free channel and video analytics lookups per rolling hour without an account — logging in, which is also free, removes that limit entirely.