1:28Long-form

Coca-Cola: Happiness starts with a smile

GermanyPublished September 28, 2015

Views 8.33M  |  Likes 129K  |  Comments 67
Views#247,262Global
Views#2,802Germany

Channel

Serviceplan GroupServiceplan Group
17.6K subs1.03K videosMar 2010

At a glance

Views

8,330,350

Likes

129,787

Comments

67

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $5.83K – $16.6K

Based on estimated $0.7–$2 CPM.

About

Gonzales (a division of Serviceplan Benelux) created a local market stunt in Antwerp metro for the Belgian "choose happiness" campaign of The Coca-Cola Company. With the insight "happiness starts with a smile", Gonzales turned moody subway faces into smiling ones!

Published
September 28, 2015
Made for kids
No

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