42 Dugg - It Is What It Is (feat. Lil Baby & Rylo Rodriguez) (Official Video)
Published December 12, 2025
Views 4.25M | Likes 58.4K | Comments 1.10K
Based on an estimated $0.7–$2 CPM, this video's 4.25M views translate to an estimated $2.98K – $8.51K in lifetime ad revenue.
Revenue estimate
Based on an estimated $0.7–$2CPM (revenue per 1,000 views) — a rough public estimate, not actual creator earnings, which depend on ad rates, audience geography, and monetization settings YouTube doesn't expose publicly.
Total (all-time)$2.98K – $8.51K