This simple idea changed FMCG Market forever | CHIK Shampoo Case Study
Published May 11, 2021
This video has 477K views and 27.2K likes, ranking #4,017,125 globally among tracked YouTube videos by view count.
At a glance
Views
477,343
Likes
27,261
Comments
1,237
Performance vs. channel
Outlier score
Engagement rate
More features coming
We're working on new analytics and tools. Stay tuned.
About
Close to 40 years back, most of these FMCG products were sold in large packets and bottles. Hence, they were only limited to those who were well off. There was no concept of sachets back then. But, a small entrepreneur from Tamil Nadu introduced the concept of sachets to the entire country forcing even the large MNCs t…
- Published
- May 11, 2021
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.
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How this video's views compare to the channel's usual Shorts or long-form video. A 2x score means double the usual views for that channel, 0.5x means half.
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