1:08:13Long-form

Japan's Controversial Fashion Style | Jirai Kei

United KingdomPublished August 30, 2025

Views 283K  |  Likes 15.5K  |  Comments 697
Views#982,937Global
Views#41,057United Kingdom
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Channel

AddyAddy
277K subs•558 videos•Nov 2015

At a glance

Views

283,143

Likes

15,555

Comments

697

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Total (all-time): $198 – $566

Based on estimated $0.7–$2 CPM.

About

Today we'll be discussing one of Japan's most controversial subcultures and fashion styles: Jirai Kei. This style emerged out of youth mental health struggles and displacement in 2020. Now in 2025 its become one of the most popular Jfashions styles within Japan and internationally, but its also gained a controversial …

Published
August 30, 2025
Made for kids
No

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