1:01Long-form

The A&W 3/9 lb. Burger | A&W Restaurants

United StatesPublished October 20, 2021

Views 184K  |  Likes 2.62K  |  Comments 232
Views#1,080,827Global
Views#231,553United States

Channel

A&W RestaurantsA&W Restaurants
4.79K subs257 videosMay 2009

At a glance

Views

184,519

Likes

2,622

Comments

232

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $129 – $369

Based on estimated $0.7–$2 CPM.

About

In the 1980s, A&W tried to compete with the McDonald’s Quarter Pounder by offering a bigger, juicier ⅓ lb. burger at the same price. But confused consumers wrongly assumed that ¼ was bigger than ⅓ (You know, because 4 is bigger than 3) and the whole experiment went down in history as a huge marketing fail. Well, Root…

Published
October 20, 2021
Made for kids
No

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