Why Dunkin' Is Taking On Starbucks And Betting On Coffee

Published September 11, 2019

Views 2.22M | Likes 21.6K | Comments 3.19K

Views#496,819

Views#132,434

Channel

CNBC

4.17M subs•16.1K videos•Jun 2006

Views

2,228,411

Likes

21,631

Comments

3,194

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Total (all-time): $1.56K – $4.45K

Based on estimated $0.7–$2 CPM.

More features coming

We're working on new analytics and tools. Stay tuned.

About

Dunkin' (formerly known as Dunkin' Donuts) is spending $100 million to become a major player in coffee. CEO Dave Hoffmann says espresso is going to be key to fueling the company's long-term growth. The shift in strategy comes at a time when traffic in stores has slowed and annual comparable store sales have taken a dip…

Published: September 11, 2019
Made for kids: No

More features coming

We're working on new analytics and tools. Stay tuned.