Marketing Measurement Framework 101
Published April 20, 2022
At a glance
Views
1,491
Likes
23
Comments
2
Performance vs. channel
All-time outlier score
Engagement rate
More features coming
We're working on new analytics and tools. Stay tuned.
About
David Lucy, Head of Performance, december19, talks through the DMA’s new Marketing Measurement Framework 101. The Framework provides best-practice guidance on how to measure business outcomes, as well as the short-, medium-, and long-term impact of your marketing. Find out more here: https://bit.ly/3MiEKRD
- Published
- April 20, 2022
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.
How Marketing Measurement Framework 101 is doing
It has 1.49K views in total. It ranks #15,684,214 among tracked YouTube videos by views.
Key facts about Marketing Measurement Framework 101
- Total views
- 1.49K
- Total likes
- 23
- Total comments
- 2
- Published
- April 20, 2022
- Global rank by views
- #15,684,214
Frequently asked questions
How many views does Marketing Measurement Framework 101 have?
Marketing Measurement Framework 101 has 1,491 views, 23 likes and 2 comments, ranking #15,684,214 among tracked YouTube videos by views.
How accurate are these YouTube video analytics?
View, like, and comment counts come from YouTube's public API and refresh regularly. Growth and revenue figures are estimates built from tracked historical data, so they can differ slightly from what the creator sees privately in YouTube Studio.
What is the outlier score?
How this video's views compare to the channel's usual Shorts or long-form video. A 2x score means double the usual views for that channel, 0.5x means half.
What is engagement rate and how is it calculated?
Likes and comments per view, compared to this channel's typical engagement rate — shown as above or below what's usual for the channel.
How is the revenue estimate calculated?
It's a rough public estimate based on a $0.7–$2.0 CPM (revenue per 1,000 views) applied to view count — not actual creator earnings, which depend on ad rates, audience geography, and monetization settings YouTube doesn't expose publicly.
Is this YouTube video analytics checker free?
Yes. You get 10 free channel and video analytics lookups per 24 hours without an account — logging in, which is also free, removes that limit entirely.