10:16Long-form

Why Did Brands Stop Using Mascots?

Published July 14, 2024

Views 18.6K  |  Likes 881  |  Comments 82
Views#1,549,098Global
Views#466,758Unknown country

Channel

ExtraMintExtraMint
87.9K subs39 videosJun 2021

At a glance

Views

18,655

Likes

881

Comments

82

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $13 – $37

Based on estimated $0.7–$2 CPM.

About

In the 90s and the 2000s, mascots like Grimace, Pepsiman, and Ronald McDonald played major roles in brand identity. Today you might have noticed their disappearance from the spotlight, along with the use of mascots as a whole. In today's video, we take a look at some of the more controversial, like Marfalump and the Sp…

Published
July 14, 2024
Made for kids
No

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