22:05Long-form

Why Japanese People Don't "Want" Things Anymore

CanadaPublished July 15, 2025

Views 2.63M  |  Likes 78.0K  |  Comments 14.2K
Views#461,571Global
Views#7,145Canada

Channel

Louis ZhaoLouis Zhao
90.5K subs67 videosDec 2021

At a glance

Views

2,635,522

Likes

78,035

Comments

14,248

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $1.84K – $5.27K

Based on estimated $0.7–$2 CPM.

About

Exploring Japan’s low desire society phenomenon, a term first introduced by Kenichi Ohmae. We trace its evolution from Japan’s post-war economic miracle through the 1990s asset bubble burst and the ensuing lost decades. Discover how risk aversion among Japanese youth has led to cash hoarding, sexless marriages, record-…

Published
July 15, 2025
Made for kids
No

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