AWS Partner Program Meritocracy or Funnel 279 Out of 130,000

Published April 30, 2026

Views 12.1K | Likes 510 | Comments 25

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Beyond Co-Sell

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510

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25

Performance vs. channel

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Engagement rate

Revenue estimate

Total (all-time): $9 – $24

Based on estimated $0.7–$2 CPM.

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⏱️ Timestamps 00:00 Introduction – AWS Summit London & Kong's AI Competency 01:20 What “279 out of 130,000 partners” really means 02:00 Certifications as a sales strategy 03:33 Inside the 47 AWS competency controls 04:35 AWS Partner Program: meritocracy or funnel? 05:22 The shift from PDMs to AI 06:45 The “apple tree” …

Published: April 30, 2026
Made for kids: No

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