Color Crunch: Snack maker Calbee turns to black-and-white packaging due to ink shortage

Published May 12, 2026

Views 1.68K | Likes 16 | Comments 0

Views#1,953,442

Views#76,038

Channel

CNBC International Live

CNBC International Live

492K subs•36.1K videos•Jul 2017

Views

1,686

Likes

16

Comments

0

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Total (all-time): $1 – $3

Based on estimated $0.7–$2 CPM.

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CNBC's Kaori Enjoji explains how Calbee's shift to black-and-white packaging amid a naphtha shortage highlights Japan's energy blind spot.

Published: May 12, 2026
Made for kids: No

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