IAB & ISM: In-Store Retail Media's Real Problem Isn't Tech
Published August 21, 2026
Views 566 | Likes 22 | Comments 7
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Paul Brenner, SVP of Global Retail Media and Partnerships at In-Store Marketplace (ISM), and Collin Colburn, VP of Commerce & Retail Media at IAB, explain why in-store retail media investment stalls — and why the cause is organizational, not technological. Their research found brands, merchants, retail media networks a…
- Published
- August 21, 2026
- Made for kids
- No
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