20:58Long-form

How Japans Coolest Brand Was Destroyed By $50 Million In Debt: BAPE

United StatesPublished March 9, 2026

Views 12.8K  |  Likes 278  |  Comments 30
Views#13,637,403Global
Views#2,584,451United States

Channel

Old Money LuxuryOld Money Luxury
286K subs•429 videos•Mar 2023

At a glance

Views

12,830

Likes

278

Comments

30

Performance vs. channel

All-time outlier score

Engagement rate

Revenue estimate

Details →

Total (all-time): $9 – $26

Based on estimated $0.7–$2 CPM.

About

Nigo built A Bathing Ape from 50 weekly T-shirts into the most influential streetwear brand worn by Pharrell Williams, Kanye West, and Jay-Z, before $50 million in debt from reckless expansion forced him to sell 90% for just $2.8 million to Hong Kong conglomerate I.T Limited, destroying the Japanese brand that defined …

Published
March 9, 2026
Made for kids
No

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How How Japans Coolest Brand Was Destroyed By $50 Million In Debt: BAPE is doing

It has 12.8K views in total. It ranks #13,637,403 among tracked YouTube videos by views.

Key facts about How Japans Coolest Brand Was Destroyed By $50 Million In Debt: BAPE

Total views
12.8K
Total likes
278
Total comments
30
Published
March 9, 2026
Global rank by views
#13,637,403

Frequently asked questions

How many views does How Japans Coolest Brand Was Destroyed By $50 Million In Debt: BAPE have?

How Japans Coolest Brand Was Destroyed By $50 Million In Debt: BAPE has 12,830 views, 278 likes and 30 comments, ranking #13,637,403 among tracked YouTube videos by views.

How accurate are these YouTube video analytics?

View, like, and comment counts come from YouTube's public API and refresh regularly. Growth and revenue figures are estimates built from tracked historical data, so they can differ slightly from what the creator sees privately in YouTube Studio.

What is the outlier score?

How this video's views compare to the channel's usual Shorts or long-form video. A 2x score means double the usual views for that channel, 0.5x means half.

What is engagement rate and how is it calculated?

Likes and comments per view, compared to this channel's typical engagement rate — shown as above or below what's usual for the channel.

How is the revenue estimate calculated?

It's a rough public estimate based on a $0.7–$2.0 CPM (revenue per 1,000 views) applied to view count — not actual creator earnings, which depend on ad rates, audience geography, and monetization settings YouTube doesn't expose publicly.

Is this YouTube video analytics checker free?

Yes. You get 10 free channel and video analytics lookups per 24 hours without an account — logging in, which is also free, removes that limit entirely.