IS IT
Published July 10, 2025
At a glance
Views
24,360,977
Likes
243,870
Comments
1,939
Performance vs. channel
All-time outlier score
Engagement rate
More features coming
We're working on new analytics and tools. Stay tuned.
About
Provided to YouTube by Epic IS IT · Tyla IS IT ℗ 2025 FAX Records, under exclusive license to Epic Records, a division of Sony Music Entertainment Released on: 2025-07-11 Associated Performer: Tyla Lyricist, Composer, Executive Producer: Tyla Seethal Lyricist, Composer: Samuel Awuku Lyricist, Composer: Ariowa Iros…
- Published
- July 10, 2025
- Made for kids
- No
More features coming
We're working on new analytics and tools. Stay tuned.
How IS IT is doing
It has 24.3M views in total. It ranks #314,381 among tracked YouTube videos by views.
Key facts about IS IT
- Total views
- 24.3M
- Total likes
- 243K
- Total comments
- 1.93K
- Published
- July 10, 2025
- Global rank by views
- #314,381
Frequently asked questions
How many views does IS IT have?
IS IT has 24,360,977 views, 243,870 likes and 1,939 comments, ranking #314,381 among tracked YouTube videos by views.
How accurate are these YouTube video analytics?
View, like, and comment counts come from YouTube's public API and refresh regularly. Growth and revenue figures are estimates built from tracked historical data, so they can differ slightly from what the creator sees privately in YouTube Studio.
What is the outlier score?
How this video's views compare to the channel's usual Shorts or long-form video. A 2x score means double the usual views for that channel, 0.5x means half.
What is engagement rate and how is it calculated?
Likes and comments per view, compared to this channel's typical engagement rate — shown as above or below what's usual for the channel.
How is the revenue estimate calculated?
It's a rough public estimate based on a $0.7–$2.0 CPM (revenue per 1,000 views) applied to view count — not actual creator earnings, which depend on ad rates, audience geography, and monetization settings YouTube doesn't expose publicly.
Is this YouTube video analytics checker free?
Yes. You get 10 free channel and video analytics lookups per 24 hours without an account — logging in, which is also free, removes that limit entirely.