We tracked what happens after TikTok songs go viral

Published May 31, 2022

Views 2.31M | Likes 76.5K | Comments 1.49K

Views#490,177

Views#117,254

Channel

Vox

12.7M subs•2.35K videos•Mar 2014

Views

2,312,525

Likes

76,566

Comments

1,490

Performance vs. channel

Outlier score

Engagement rate

Revenue estimate

Total (all-time): $1.62K – $4.62K

Based on estimated $0.7–$2 CPM.

More features coming

We're working on new analytics and tools. Stay tuned.

About

A data investigation into how TikTok is shaping the music industry, in collaboration with The Pudding. Subscribe and turn on notifications 🔔 so you don't miss any videos: http://goo.gl/0bsAjO It’s no secret that TikTok is a virality machine. Songs get turned into sounds that can be used in any video, and if they ga…

Published: May 31, 2022
Made for kids: No

More features coming

We're working on new analytics and tools. Stay tuned.